If you’ve got the right mindset, a tough economy can be the perfect opportunity to get creative with your business model. We sat down with Iulia Bejan of @ConnectLoungeSeattle to talk about the ups and downs of the past several months and her ideas for where she wants to take her business in the future.
In a time when being a small-business owner is rife with uncertainty, Iulia Bejan of Connect Lounge is anything but pessimistic. Her inability to succumb to negativity, combined with her vehement creativity, has kept her focused and excited about the future. No matter what it holds.
We last spoke with Iulia in December of 2019, when her business was at its most successful since launching a year prior (read Bejan’s three-part small business story here). However, nearly a year later, a lot has changed.
Connect Lounge—a bar and event space focused on bringing people together and fostering face-to-face conversation—is still in its infancy. “We’re talking about a baby here,” says Bejan.
Bejan’s business has had to change through the ups and downs that have cascaded out of the Coronavirus pandemic. Despite all the pivoting she’s grown comfortable with, her business’s core mission is always there: to bring people together.
Getting comfortable with change
A viral pandemic is possibly the worst thing you can face as the owner of a business. Especially one whose mission is to bring people together for face-to-face conversation. When quarantine started in March, Iulia had to think seriously about the lifespan of Connect Lounge. Particularly because the economy was rapidly going virtual.
“I had to decide if I wanted to continue with Connect, knowing we would not be able to keep up financially,” stated Iulia. After spending two months at home learning new things and self-reflecting, she says her creative juices started flowing. “I knew in my gut I needed to continue with Connect,” said Iulia.
Bejan knew the take-out-only service pivot didn’t make sense for a bar focused on human connection. So Bejan started examining every angle of her business and how she could transform it. All while staying true to her mission.
She started experimenting. Firstly, she tried virtual happy hours. Secondly, once restrictions lifted, she turned Connect Lounge into a co-working space one day each week to give the work-from-home population a refuge from the home office.
To make use of Connect’s sizeable commercial kitchen—which has been sitting empty for months—Bejan is connecting with local independent chefs and caterers to rent out her kitchen as a prep space and pop-up restaurant venue. Recently, she hosted a (socially-distanced) “Taste of Romania” night to a sold-out crowd. She’s full of ideas so she lets her creativity guide where her business goes next.
Pulling positivity from past experiences
Economic uncertainty isn’t new to Bejan, who emigrated from Romania in 2008. She arrived in America to face an uphill battle; a six-month-long job search in an unfamiliar country during an economic recession, all while dealing with struggles in her personal life.“That experience was fundamental to who I’ve become, even to this day,” she says, “It was the most difficult challenge I’ve had to face.”
She credits her resilience and positivity now to her ability to get through that period. “I was the most scared I’d ever been,” she says, “But I came out of it.”
Her positivity is her biggest asset as a business owner. It got her through unemployment ten years ago, and now it’s getting her through an economic shut down.
Hope for the future
Bejan’s upbeat outlook is something she wants to share with the world—and as of late, she’s got a plan to do just that. With more time to herself, and with Connect Lounge minimizing operation hours, she has been taking professional coaching courses.
Change is something she’s grown comfortable with, and she wants to help others learn and grow from it, too. “I want to work with people who want to make a change in their lives, but don’t know how,” she says. As for Connect Lounge, Bejan doesn’t know what the future holds—a lot of that depends simply on the flexibility of her landlord. But, despite that uncertainty, she’s positive.
For Bejan, the future is full of possibilities, and she feels inspired by the constraints of the current moment to push through and move forward. “I think sometimes people don’t realize they have the power to move forward,” she stated.
About the author
Carolina is responsible for leading the Marketing and Communications department. She has a vast professional experience in marketing, market research and consulting, working with clients and organizations across many industries and in multiple Latin American countries. She earned her B.A. in Business Administration from Universidad Austral de Chile, a Master of Finance from Universidad de Chile, and a Certificate in Marketing from UC Berkeley. Outside of work she enjoys hiking, watching documentaries and volunteering.