Women-Owned Businesses Are The Strength in Our Community

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Women-owned businesses are driving economic growth in the United States. Collectively, they employ 9.4 million workers and generate revenue of $3.2 trillion, or 8% of all revenue. (American Express)

Women bring diverse perspectives, lived experiences, and historically untapped strength to the business world. 50 years ago women owners represented just 4% of all businesses - today they represent 42% of all businesses. Women’s efforts not only help the economy but have made profound impacts in the communities they serve.

The impact of the COVID-19 pandemic has been brutal on small businesses. The number of active business owners in the U.S. plummeted by 22% from February-April 2020 with female-owned businesses experiencing a 25% drop.

A major hurdle for many businesswomen launching and growing is the lack of funding opportunities they can find. In 2020; 3 out of every 1,000 women became entrepreneurs, meanwhile, almost 5 of every 1,000 men became entrepreneurs. This gender gap in new business owners has been persistent for nearly three decades and only continued in 2020. (Kauffman).

Business Impact NW and the Washington Women’s Business Center (WWBC) recognize the strength of women-owned businesses and are dedicated to eliminating barriers that limit their success. Celebrating Dreams is a realization of that promise.

Jalissa Horton, Owner of Chef Jalissa Culinary Co.

Celebrating The Power of Female Entrepreneurship

Celebrating Dreams, the WWBC Premier Event, is an opportunity to connect with other female entrepreneurs, mentors, community partners, resources, and leaders in the field – all while celebrating the female entrepreneurship community.

Many women-owned businesses have had to pivot during the pandemic to ensure continued success. Chef Jalissa Horton, the owner of Chef Jalissa Culinary Co., is an example of this resourcefulness. Chef Jalissa, a Celebrating Dreams 2019 participant, went through a complete re-branding in order to remain in business and thrive during the pandemic. Her business now includes online ordering, virtual culinary classes, and meal subscription plans that can be ordered online. This creativity exemplifies the resiliency women have demonstrated during the pandemic.

From Resiliency, Comes Strength

Casey Hubbell, Co-Founder of Yoga Wild

This year’s Celebrating Dreams theme is Strength in CommUNITY. It symbolizes the importance of women-owned businesses in our communities and how together we have found the strength to recover our businesses.

As we continue to support businesswomen this year and beyond, we invite you to visit our Celebrating Dreams Online Showcase starting May 1st. Our dedicated Showcase website will be live from May 1st – June 30th, 2021, and will feature women-owned companies, their products, and services. Businesses participating in the Showcase will receive support through Business Impact NW and the WWBC.

The free Celebrating Dreams live virtual event on May 27th culminates in an evening of celebration, connection, and opportunities for female entrepreneurs. Some of our panels for the night include, “Recovery Ready Case Studies” and “The Economic Value of Woman-Owned Businesses.”

Leading up to the main event, interested women can attend free webinars every Thursday in May. Topics include ‘Bringing Diversity to Your Organization’, ‘Marketing for Business Recovery’, and ‘Community Connections for Business Success’.

Save the Date to Visit The Celebrating Dreams Showcase Here

Join us for Celebrating Dreams 2021: Strength in CommUNITY Here

To become a sponsor for Celebrating Dreams 2021: Contact development@businessimpactnw.org for more information

Visit Chef Jalissa’s website and learn more about her services: Chef Jalissa Culinary Co.

Learn more about Casey Hubbell and other women-owned businesses making an impact here.

About the author

Communications Coordinator at Business Impact NW

Osmir "Oz" Díaz is the Communications Coordinator at Business Impact NW,
dedicated to amplifying the work of diverse entrepreneurs online and offline.

Oz holds a variety of skills in digital marketing that she applies to her work for racial equity and social justice in the digital landscape.

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