
“We knew we wanted it to be a love letter to Portland,” said Sophie
The bar’s namesake also comes from the 1966 Stevie Wonder song, which begins “Hey love, may I have a word with you? I’d like to tell you, yeah, just what I’ve been going through.” The opening lines of the song evoke the type of space that Sophie wanted to create. “Restaurants are such public spaces that we don’t know what kind of day people had before they came in. It could be their birthday or their anniversary, or they might have also had a really terrible day and gotten bad news, or gotten in a fight, or whatever it is. They kind of come to you in all these different states and it’s your job to just really take care of them and offer them that space and that time to relax.”
While Sophie, Aaron and their friends had the ethos and aesthetics of Hey Love dialed in, finding the resources to launch the business was whole other ball game
“When you said it takes a village [to start a business], it really resonated, because it totally does,” she said. “We worked with so many people to pull off this project. We probably pulled in every single friend and every neighbor and every ounce of good will that we had stored up in this town and really put it to work.” Sophie said at least 50 people came together to help get this idea off the ground. Given how community-centered the Hey Love project has been from conception to launch, she appreciated the focus her lender Business Impact NW placed on people, as well as the access it provided to capital. “It didn’t feel possible to go through a traditional bank. None of us have a ton of assets to put on the line for something like that. None of us come from wealthy families,” she added. “The loan from Business Impact NW was so invaluable. That’s how we purchased most of our kitchen equipment, and you can’t have a restaurant without that. So that was a really big deal for us.” Another big deal for the flourishing business is the employment opportunities they’ve created in Portland. “It’s really meaningful to create job opportunities for people,” said Sophie in answer to her favorite aspects of business ownership. “We have about 40 people on staff now. So creating a space where we can offer 40 people a living wage, feels really good.” Hey Love is located on 920 East Burnside in the heart of Portland’s east side. Watch as Hey Love continues to grow and stay tuned for special community events on Facebook and Instagram @heylovepdx. Also, be sure to keep Sophie’s advice in mind: “If you have the opportunity to go into business with your best friends, I highly recommend it.” “I’m enormously proud and so grateful to have this opportunity to do this, with this group of people at this time and in this place,” she concluded.For more information on Business Impact NW’s lending services, visit businessimpactnw.org/loans.
Discover the Hey Love listing on Business Impact NW’s Directory here.
About the author

Megan V. Torgerson
Megan is the founder of the storytelling initiative, Reframing Rural. She is an MFA candidate at Seattle University and holds a BA in English with an emphasis in creative writing from the University of Montana. Megan grew up on a farm and ranch in Montana and is inspired by the entrepreneurial spirit of rural communities.
