The purpose of this course is to provide you with the tools and resources to develop an effective online presence through which you will be able to connect with new customers, build and maintain customer relationships, grow your individual brand identity and integrate e-commerce in to your sales plan. The course content includes insight, advice, and trainings from industry leaders and experienced business owners through recorded interviews and presentations, as well as options and information in regards to software and e-commerce platforms for farmers.

The course is divided in to 4 sections, followed by a Marketing Tools section which includes additional video workshops and marketing toolkits that may be helpful in your strategic marketing plans. This is a self-paced course, and can be repeated or re-watched as needed. It is recommended to start at the beginning and work though the sections as they are presented.