Package & Price Services to Maximize Revenue
December 1, 2025Free
Deciding what to charge for services is a balancing act. With Value- Based Pricing, service fees are based on your competitive advantage and brand (perceived value). The main goal is to better align fees/pricing with the value delivered. In this session, we will discuss how to price and package services to move the discussion away from price to the outcome.
Recorded: November 2020 24th Washington Biz Fair Webinar: The longest running all government and non-profit-run small business fair in Washington State. The Biz Fair is free to attend and the goal is to help current and aspiring small business owners learn from experts on how to start or grow their business.
Susan Perreault, D.B.A., M.B.A., is a the Director of the Washington Women’s Business Center at Business Impact NW. Prior to joining WWBC/BINW, Ms. Perreault earned a doctorate in business administration and spent the majority of her career as an entrepreneur and in senior management positions in the professional beauty industry. A motivation for pursuing a doctorate was to assist others to achieve their business and entrepreneurial aspirations. In her role with WWBC, she is honored to contribute to the success of the next generation of entrepreneurs and business leaders.