Deciding what to charge for services is a balancing act. With Value- Based Pricing, service fees are based on your competitive advantage and brand (perceived value). The main goal is to better align fees/pricing with the value delivered. In this session, we will discuss how to price and package services to move the discussion away from price to the outcome.

Recorded: October 2021 for the 25^th  Washington Biz Fair Webinar:  The longest running all government and non-profit-run small business fair in Washington State. The Biz Fair is free to attend and the goal is to help current and aspiring small business owners learn from experts on how to start or grow their business.

Susan Perreault, D.B.A., M.B.A., is a the Director of the Washington Women’s Business Center at Business Impact NW. Prior to joining WWBC/BINW, Ms. Perreault earned a doctorate in business administration and spent much of her career as an entrepreneur and in senior management positions in the professional beauty industry. A motivation for pursuing a doctorate was to assist others to achieve their business and entrepreneurial aspirations.  In her role with WWBC, Susan is honored to support the startup and growth of small businesses by providing the connections, resources, and training needed to successfully start and run a business.