How to Sell: An Overview of Sales Channels
December 1, 2025
How to Sell: An Overview of Sales Channels is an on-demand resource for farmers exploring the varied avenues you can use to get your agricultural offerings into customers’ hands. Learn about retail and wholesale opportunities and delve into the questions to ask when determining how to craft a business model that fits gracefully with your farm, and with your unique needs and skills.
For starting farmers, and farmers looking to diversify or tinker with their business models. How to Sell: An Overview of Sales Channels surveys the perks and challenges that come with selling direct to consumers through farmers markets, farmstands, and CSA programs, and selling wholesale through food hubs, distributors, institutional channels, and direct delivery to retailers. Each sales channel is available as a dedicated module so you can pick and choose or watch the whole way through.
The course also provides guidance about how to develop a strong farm business model, focusing on diversifying revenue streams, making the most of your resources, and tailoring your work to the aspects of farming that you most enjoy. 90 minutes of content, along with insider tips and resource guides.