Ready to take your value-added food product from local sales to wholesale shelves? Growing into Wholesale guides food and beverage entrepreneurs through the key steps to prepare, position, and holistically sell packaged products to wholesale buyers. Participants will explore processing, packaging & labeling requirements for wholesale, pricing and margins, sales sheets and buyer pitches, and strategies for building lasting wholesale relationships. Drawing on real-world experience and stories from packaged food makers, this interactive session will help participants assess their readiness for wholesale, and identify practical next steps to get—and keep—their products on store shelves.

Presenter: Hannah Kullberg is a founder, coach, and community connector with extensive experience supporting farmers and food and beverage entrepreneurs building value-added product lines. She founded the PNW Packaged Food & Beverage Group and previously co-founded The Better Bean Company and Community Co-Pack, bringing firsthand experience in food business development, manufacturing, and growth. Hannah runs her own small market and cut flower farm in Silverton, Oregon, and is a Portland Business Journal 40 Under 40 honoree.

This training will be presented in-person at: Chemeketa Community College (Ag Complex), 4000 Lancaster Dr NE, Salem, OR 97305

Funding Acknowledgement:

Funding for this workshop was made possible by a grant/cooperative agreement from the U.S. Department of Agriculture (USDA) Agricultural Marketing Service. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA

Cost Statement:

There is no cost to attend. Workshops are sponsored by the Oregon Department of Agriculture.