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Business Expert Session: Marketing for Government Contracts

December 31, 2025

business expert sessions

This webinar was recorded on 02/23/2023

Marketing your products or services to government customers is much different than selling in the commercial sector. Explore the basics of how government customers buy and how you can position your firm to be considered with Tiffany Scroggs, Program Director for the Washington State Procurement Technical Assistance Center (PTAC). Washington State PTAC assists businesses through the government-contracting marketplace. Participants will also learn how you can leverage your women owned business status when contracting with the government. Joining the Women-Owned Small Business (WOSB) Federal Contracting makes a business eligible to compete for federal contracts set aside for the program.

About the Presenters:

Tiffany Scroggs – Washington State PTAC Program Director

Tiffany Scroggs is Program Director for the Washington State PTAC.  Her mission is to increase the number of government contracts that are awarded to Washington State firms.  Tiffany is a certified government contracting assistance counselor by the Association of PTAC’s and has obtained Federal Contractor Certification and Veteran Assistance Program Certification to assist Veteran Owned Businesses. Tiffany has BA in Communication from Western Washington University and a Masters Degree in Public Administration from The Evergreen State College.  Tiffany has worked with the small business community since moving to Olympia in 2003 and is an active Rotarian.

The Washington State PTAC assists businesses through the government-contracting marketplace. Washington PTAC’s mission is to increase the number of government contracts awarded to Washington firms so that those firms can grow. PTAC provides no cost, confidential, one-on-one technical assistance in all aspects of selling to federal, state, and local governments. Not In Washington State? Contact the PTAC serving your state by going to www.aptac-us.org.

 

Jessica Vidican-Neisius – Washington Women’s Business Center Director

Jessica has been a successful business owner since 1995 and has worked across all disciplines involved in operating a small business. She possesses extensive knowledge of business concepts and a solid financial acumen. Jessica has built two restaurants and four WSDA certified food processing facilities, with full responsibility for all aspects of business operations, including strategic planning, budgeting, sales, marketing, product development, human resources, and mentoring talent. She has created and implemented training programs and has been responsible for assessing effectiveness of operational policies and procedures under 3rd party audit review.

Jessica possesses the skills and knowledge that will contribute to her success as a center director and is delighted to share her experience to help other business owners succeed. Jessica holds a BA in Community Studies and Graduate Certificate in Education from the University of California – Santa Cruz. She is National Cohort member of the Goldman Sachs/Babson College 10K Small Business Program.

Details

Date:
December 31, 2025
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Venue

On-Demand BES
Online

Organizer

Business Impact NW
Phone
2063244330
Email
wbc@businessimpactnw.org
View Organizer Website

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