This presentation is designed for emerging producers who are preparing to bring their products into the grocery retail space. We will cover the key elements needed to ensure your product is truly retail-ready, from operational basics to what buyers look for when evaluating new brands.
The session is intended for passionate makers who are committed not only to creating great products, but also to actively supporting their success through sampling, in-store presence, and promotional efforts. We will discuss the importance of doing your homework before approaching retail buyers and building a product that is positioned for success. This includes focusing on three critical areas:
Innovation – What makes your product new, different, or exciting for customers
Viability – Your ability to produce, deliver, and sustain the product in a retail environment
Packaging – Shelf-ready design that communicates value and stands out in store Buyers ultimately look for products that meet real consumer needs and expectations. During the presentation we will explore the questions retailers consider when evaluating a new product:
- Is it more convenient?
- Does it solve a problem for the customer?
- Will it generate repeat purchases?
- Is the cost and retail price competitive within the category?
Participants will also be encouraged to clearly articulate their key differentiator, the unique element that makes their product stand out in a crowded marketplace.
Presenter: Lori Hunter, Local Finds and Special Events Program Manager, New Seasons Market
Lori manages the Local Finds Program at New Seasons Market, where she identifies and supports emerging local brands. A longtime advocate for the regional economy, she is passionate about helping small producers and early-stage businesses gain traction. From guiding vendors through retail readiness to strengthening their in-store presence, she is dedicated to helping local businesses grow and succeed.
This session was recorded on 7/9/2026