BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Business Impact NW - ECPv6.17.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Business Impact NW
X-ORIGINAL-URL:https://businessimpactnw.org
X-WR-CALDESC:Events for Business Impact NW
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20270314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20271107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:America/Boise
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20250309T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20251102T080000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20260308T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20261101T080000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20270314T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20271107T080000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260409T113000
DTEND;TZID=America/Los_Angeles:20260409T130000
DTSTAMP:20260331T194013Z
CREATED:20260310T203320Z
LAST-MODIFIED:20260331T194013Z
UID:10009446-1775734200-1775739600@businessimpactnw.org
SUMMARY:Business Expert Session: Start with Insight: Defining a Human-Centered Sales Strategy
DESCRIPTION:Strong sales strategies begin with understanding. \nIn this interactive session\, small business owners will learn how to approach sales through a human-centered lens and define a strategy that prioritizes empathy and relationships. \nBefore planning how to execute your sales and marketing\, we’ll focus on clarity: Who are you truly serving? What challenges are they navigating? What motivates their decisions? \nParticipants will explore how to gather qualitative customer feedback\, identify themes and behavioral patterns in conversations\, and use those insights to inform confident\, data-driven decisions. \n During this session\, you will: \n– Gain understanding of the customer journey and common touch points \n– Learn how to uncover meaningful signals from customer conversations \n– Identify themes that shape buying decisions \n– Define and map your Ideal Customer Profile (ICP) \n– Align your messaging and outreach with real customer needs \nThis Session includes a guided\, hands-on exercise where participants will build or refine their Ideal Customer Profile using a simple framework and a collaborative whiteboard. \n Walk away with:  \n– A glossary of terms to understand the customer journey \n– A clearly defined Ideal Customer Profile \n– A template for conducting customer conversations \n– A human-centered foundation for your sales and marketing strategy \n– A practical\, insight-driven approach to business growth \nWhat to Bring: \nThis will be an interactive working session. For the best experience\, please join from a laptop or desktop if available and have a few blank 8.5×11 sheets of paper\, a Sharpie or bold marker\, and access to a phone or camera to upload a photo during the session. \nAbout the Presenters \nDarcie Fitzpatrick – Founder / Facilitator-in-Chief\, Hey\, Facilitator \n \nDarcie is a super curious\, human-centered design leader and facilitation expert with a background collaborating in global\, cross-functional environments. Over that time\, I’ve focused on building things from impactful digital products and services to stronger teams and workplace culture. \nYou could say she has worn a few hats: user experience lead\, transformation consultant\, mixed-methods researcher\, agile coach\, product strategist\, user researcher\, design director\, graphic designer… and today\, that work shows up in a couple of ways. \nAs the Founder of Hey\, Facilitator\, she helps people-centered organizations align and make decisions. As a Fractional UX/CX Director & Service Designer\, she makes sense of ambiguity by strategizing and designing data-driven solutions. \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/business-expert-session-start-with-insight-defining-a-human-centered-sales/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Boise:20260409T120000
DTEND;TZID=America/Boise:20260409T150000
DTSTAMP:20260323T215047Z
CREATED:20260323T215047Z
LAST-MODIFIED:20260323T215047Z
UID:10009450-1775736000-1775746800@businessimpactnw.org
SUMMARY:Navigating Numbers: Business Financial Readiness Made Simple
DESCRIPTION:This session is designed to help small business owners simplify financial management and build a stronger foundation for growth and funding readiness. \nTopics Covered: \n\nRevenue Growth & Funding Opportunities: Explore ways to increase revenue and identify potential funding options\n\n\nFinancial Projections & Profit and Loss Statements: Learn how to create and use these key financial tools\n\n\nBusiness Financial Essentials: Understand the basics and core principles of business finances\n\nWhat You’ll Gain: \n\nPractical skills to better manage business finances and confidently tackle financial challenges\n\n\nGuidance and support from facilitators\, plus access to a professional network after the session\n\nWhether participants are just getting started or looking to refine their financial strategies\, this class serves as a roadmap to stronger business decision-making and lending preparedness. \nHosted by: West Central Mountain Economic Development Council \nLocation: Hershberger Room – McCall Public Library / 218 Park St / McCall\, ID 83638 \nDate/Time: April 9th 12:00-3:00PM MST \nFree to attend\, food will be included\, registration required. Please bring your lap top with you to the class for free coaching on your financial projections. \nPresenters: \nPaige Wiscombe – State Program Director Idaho Women’s Business Center\, Business Impact NW \nPaige Wiscombe is a seasoned professional with extensive experience in business ownership\, event and marketing management\, and program coordination. As the former Project Coordinator at the Idaho APEX Accelerator and the Events and Marketing Director at Idaho Connect\, she built organizational brands and successfully managed grants and large-scale events. Now serving as the State Director of the Idaho Women’s Business Center\, Paige specializes in helping startups and small businesses with strategic planning\, financials\, and navigating business transactions\, while also advocating for community building and inclusivity through her nonprofit work with organizations like the Culture for Change Foundation and Gr8ter. Paige is an Idaho native and holds a Bachelor’s Degree from Boise State University.  In her free time\, she enjoys traveling\, staying active\, and exploring outdoors with her family and two dogs. \nThea Jordan – Director of Business Development & Marketing\, Frontier Resources \nThea Jordan joined Frontier in 2025 as Director of Business Development & Marketing\, bringing expertise in SBA lending\, marketing\, and strategic partnerships. As a former SBA Lender Relations & Economic Development Specialist\, and Program Director of the Idaho Women’s Business Center. She has spent over six years building collaborative ecosystems that connect businesses with the capital and resources they need to thrive. \nThea’s strength lies in her relationship-focused approach to business development. She excels at bridging connections between lenders\, businesses\, and economic development organizations\, creating partnerships that drive growth across Idaho. Her ability to communicate complex SBA loan programs in accessible terms has made her a trusted advisor to entrepreneurs\, bankers\, and community stakeholders alike. \nA native Idahoan passionate about keeping Idaho dollars in Idaho\, Thea holds a Bachelor of Applied Science in Business Administration with a minor in Marketing. She is committed to strengthening local economies through accessible capital and meaningful partnerships. When she’s not empowering businesses or fostering community collaboration\, you’ll find her in her garden\, volunteering at the Treasure Valley Barter Market\, or exploring Idaho’s wilderness with her family.
URL:https://businessimpactnw.org/event/navigating-numbers-business-financial-readiness-made-simple-5/
LOCATION:McCall Public Library\, 218 Park Street\, McCall\, ID\, 83638\, United States
CATEGORIES:In-person
ORGANIZER;CN="Idaho Women's Business Center (IWBC)":MAILTO:iwbc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Boise:20260410T090000
DTEND;TZID=America/Boise:20260410T120000
DTSTAMP:20260323T215342Z
CREATED:20260323T215342Z
LAST-MODIFIED:20260323T215342Z
UID:10009451-1775811600-1775822400@businessimpactnw.org
SUMMARY:Navigating Numbers: Business Financial Readiness Made Simple
DESCRIPTION:This session is designed to help small business owners simplify financial management and build a stronger foundation for growth and funding readiness. \nTopics Covered: \n\nRevenue Growth & Funding Opportunities: Explore ways to increase revenue and identify potential funding options\n\n\nFinancial Projections & Profit and Loss Statements: Learn how to create and use these key financial tools\n\n\nBusiness Financial Essentials: Understand the basics and core principles of business finances\n\nWhat You’ll Gain: \n\nPractical skills to better manage business finances and confidently tackle financial challenges\n\n\nGuidance and support from facilitators\, plus access to a professional network after the session\n\nWhether participants are just getting started or looking to refine their financial strategies\, this class serves as a roadmap to stronger business decision-making and lending preparedness. \nHosted by: West Central Mountain Economic Development Council \nLocation: Valley County Emergency Operations Center / 108 W Spring St / Cascade\, ID 83611 \nDate/Time: April 10th 9:00AM-12:00PM MST \nFree to attend\, food will be included\, registration required. Please bring your lap top with you to the class for free coaching on your financial projections. \nPresenters: \nPaige Wiscombe – State Program Director Idaho Women’s Business Center\, Business Impact NW \nPaige Wiscombe is a seasoned professional with extensive experience in business ownership\, event and marketing management\, and program coordination. As the former Project Coordinator at the Idaho APEX Accelerator and the Events and Marketing Director at Idaho Connect\, she built organizational brands and successfully managed grants and large-scale events. Now serving as the State Director of the Idaho Women’s Business Center\, Paige specializes in helping startups and small businesses with strategic planning\, financials\, and navigating business transactions\, while also advocating for community building and inclusivity through her nonprofit work with organizations like the Culture for Change Foundation and Gr8ter. Paige is an Idaho native and holds a Bachelor’s Degree from Boise State University.  In her free time\, she enjoys traveling\, staying active\, and exploring outdoors with her family and two dogs. \nThea Jordan – Director of Business Development & Marketing\, Frontier Resources \nThea Jordan joined Frontier in 2025 as Director of Business Development & Marketing\, bringing expertise in SBA lending\, marketing\, and strategic partnerships. As a former SBA Lender Relations & Economic Development Specialist\, and Program Director of the Idaho Women’s Business Center. She has spent over six years building collaborative ecosystems that connect businesses with the capital and resources they need to thrive. \nThea’s strength lies in her relationship-focused approach to business development. She excels at bridging connections between lenders\, businesses\, and economic development organizations\, creating partnerships that drive growth across Idaho. Her ability to communicate complex SBA loan programs in accessible terms has made her a trusted advisor to entrepreneurs\, bankers\, and community stakeholders alike. \nA native Idahoan passionate about keeping Idaho dollars in Idaho\, Thea holds a Bachelor of Applied Science in Business Administration with a minor in Marketing. She is committed to strengthening local economies through accessible capital and meaningful partnerships. When she’s not empowering businesses or fostering community collaboration\, you’ll find her in her garden\, volunteering at the Treasure Valley Barter Market\, or exploring Idaho’s wilderness with her family.
URL:https://businessimpactnw.org/event/navigating-numbers-business-financial-readiness-made-simple-6/
LOCATION:Valley County Emergency Operations Center\, 108 W Spring St\, Cascade\, ID\, 83611\, United States
CATEGORIES:In-person
ORGANIZER;CN="Idaho Women's Business Center (IWBC)":MAILTO:iwbc@businessimpactnw.org
END:VEVENT
END:VCALENDAR