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UID:10009408-1770895800-1770901200@businessimpactnw.org
SUMMARY:Business Expert Session: Small Business\, Big Impact: AI-Powered Marketing
DESCRIPTION:AI doesn’t have to be complicated—or expensive—to make a meaningful impact on your business. In this practical\, hands-on session\, SparkStory Marketing breaks down how solopreneurs and small business owners can use AI to market smarter\, save time\, and show up more consistently without needing a big team. \nWe’ll walk through real-world AI marketing tools and simple workflows you can start using immediately—from content creation and messaging to planning and optimization. You’ll learn what’s actually worth your time\, what to skip\, and how to use AI as a reliable marketing assistant (not a replacement for your voice or values). \nAttendees will leave with clear examples\, actionable strategies\, and practical takeaways they can apply the same day—no technical background required. \nPresenter: Jennifer Christensen – Co-Founder & CEO\, SparkStory Marketing \n \n  \n  \n  \n  \n  \n  \n  \n  \nJennifer Christensen is a marketing strategist\, AI ethics advocate\, and entrepreneur with over a decade of experience helping organizations grow with clarity\, integrity\, and purpose. A city girl who unexpectedly fell in love with Alaska\, Jennifer found her calling in an unlikely place. After an early business failure rooted in misplaced priorities\, she rebuilt her life and career from the ground up—an experience that led her to faith\, humility\, and the conviction that real success is measured by impact\, not ego. At 40\, she co-founded Beacon Media + Marketing in Anchorage\, scaling it from a two-person startup into a three-time Inc. 5000–recognized national digital agency serving clients across the U.S. For more than ten years\, she led strategy and innovation\, blending storytelling\, data\, and emerging technologies to drive results. Today\, as CEO of SparkStory Marketing\, Jennifer partners with small businesses and mission-driven organizations to help them grow their reach without losing their soul. Her work centers on ethical AI adoption and modern marketing systems that support sustainable\, purpose-led growth. Jennifer is a mom of three Alaska-grown children\, a wife of 33 years\, and a passionate advocate for faith-driven leadership. Her mission is to help leaders harness AI and marketing strategy to amplify their impact and build a lasting legacy. \nPresenter: Sara Jokela – Co-Founder & COO\, SparkStory Marketing \n \n  \n  \n  \n  \n  \n  \n  \n  \nSara Jokela is the Co-Founder and COO of SparkStory Marketing\, where today she partners with founders and business owners to bridge vision and execution through clear strategy and sustainable systems. A builder by nature\, she brings structure\, care\, and momentum to complex ideas that need practical follow-through. Her background includes banking and mortgage lending\, followed by years outside the traditional marketplace where she raised and homeschooled her children while building and leading volunteer teams and organizational systems. That season sharpened her ability to lead without titles\, bring clarity to ambiguity\, and execute in people-centered environments. A lifelong Alaskan and married for over 30 years\, Sara leads with steadiness\, integrity\, and a long-term view of growth. Sara is committed to helping leaders build responsibly—without chaos\, burnout\, or compromise. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n11:30 am – 1:00 pm PT\n10:30 am – 12:00 pm AKT\n12:30 pm – 2:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/business-expert-session-small-business-big-impact-ai-powered-marketing/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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DTSTART;TZID=America/Boise:20260218T110000
DTEND;TZID=America/Boise:20260218T130000
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UID:10009389-1771412400-1771419600@businessimpactnw.org
SUMMARY:Content to Strategy
DESCRIPTION:This cohort requires in-person participation and is available to clients located in Treasure Valley Idaho ONLY. \nContent to Strategy is a 7-week\, hands-on Instagram marketing cohort designed to help small business owners go from overwhelmed and inconsistent to confident\, strategic\, and visible on Instagram. \nThis program is Instagram-only and intentionally structured so each week builds on the last. You’ll learn how Instagram actually works\, how to clean up and optimize your profile\, and how to create content that aligns with your business goals — not just trends. \nYou’ll develop a personalized Instagram content strategy\, get professional content filmed for your business\, and learn how to turn that content into Reels and posts. \nAlong the way\, you’ll master:  \n\nInstagram caption writing\nHashtags (what actually matters now)\nEngagement strategies that lead to DMs and conversations\nCollaboration and influencer outreach to expand your reach\n\nWe’ll wrap the cohort by teaching you how to read Instagram insights\, understand what’s working (and why)\, plan your next month of content with confidence\, and get personalized feedback during our final in-person group celebration. \nWhether you’re tired of guessing what to post or want structure and accountability to finally stay consistent\, Content to Strategy gives you the system\, content\, and confidence to show up on Instagram — without burnout. \nWhat You Get:  \n\n7 Weeks of Instagram-Focused Educational Classes\nA Custom Instagram Content Planner & Strategy Framework\n1 Professional Content Filming Session\nFilmed by Chrisna of Unedited Content Studio\nAt your choice of location\nFull Rights & Ownership to all content produced\nHands-On Learning (not passive watching)\nIn-Person Collaboration & Feedback\nWeekly Accountability + Open Office Hours\nCommunity Support with other local business owners\n\nYou Are Ready for This Course If:  \n\nYou’ve been active on Instagram but feel inconsistent or unsure what to post\nYou want your Instagram to actually support your business goals\nYou’re tired of posting without knowing if it’s working\nYou’ve tried trends but want a strategy that fits your brand\nYou want professional content without needing to be perfect on camera\nYou’re ready to learn how to read Instagram insights and metrics\nYou value structure\, accountability\, and community\nYou have a business Instagram account with at least 100 followers\n\nBy the end of this cohort\, you will have:  \n\nA fully optimized Instagram profile\nA repeatable content strategy you can use month after month\nProfessional photo and video content ready to post\nConfidence writing captions that spark engagement\nA clear understanding of Instagram insights (Reels\, Posts\, Stories)\nA plan for collaborations and growth\nYour next month of Instagram content mapped out\n\nFebruary 18 – April 1\, 2026\nWednesdays | 11:00 AM – 1:00 PM MST\nHybrid Format: Zoom + In-Person Sessions \nSession Schedule  \nFebruary 18 – Virtual (Zoom)\nFebruary 25 – Virtual (Zoom)\nMarch 4 – Filming Session with Chrisna\, Unedited Content Studio\nMarch 11– Virtual (Zoom)\nMarch 18 – Virtual (Zoom)\nMarch 25 – Virtual (Zoom)\nApril 1 – In-Person Celebration + Strategy Session (Nampa) \nIn-Person Location  \nIWBC Office\n5465 E Terra Linda Way\nNampa\, ID 83686 \nImportant Details  \n\nOnly 12 spots available\nA vetted registration process is required to be able to participate in the cohort\nFilming sessions are limited and scheduled intentionally\nThis is a hands-on experience\, not a lecture series\nCost: $249.00\n\nTo be considered for one of the 12 spots\, please fill out this application: Content to Strategy Application. Please do not apply unless you are able to attend the in-person sessions. \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/content-to-strategy/
LOCATION:ONLINE
CATEGORIES:In-person,Virtual
ORGANIZER;CN="Idaho Women's Business Center (IWBC)":MAILTO:iwbc@businessimpactnw.org
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