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DTSTART;VALUE=DATE:20250912
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UID:10008752-1757635200-1757721599@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-09-12/
LOCATION:ONLINE
CATEGORIES:One-on-one
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ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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DTSTART;TZID=America/Los_Angeles:20250916T100000
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UID:10008437-1758016800-1758027600@businessimpactnw.org
SUMMARY:Grow and Thrive (Fall 2025)
DESCRIPTION:Grow & Thrive is a structured mentor program with expert guidance & advice\, perfect for any business owner who wants to take their business to the next level.  Participants create a strategy for growth by charting a path to future success with 3–5-year objectives working with their current financial statements\, operating manuals\, marketing materials\, etc. You will also identify issues and improve your business model and evaluate current operations to determine your path for growth. The course will conclude with pitch presentations\, presented before a panel of business professionals. \nThis course is designed for business owners who have been in business at least a year and are averaging over $25\,000 in annual sales or have completed the Launch & Grow program. Through seven\, 3-hour sessions held over a 12-week period\, business owners work with subject-area experts to design a plan to strategically grow their business. Additionally\, they are paired with mentors and business coaches for further guidance and support. Grow & Thrive is an opportunity to share\, learn\, and network with other successful business owners in a small cohort setting. \nThis opportunity is designed to be an immersive program and is a paid course. Class fee is $299 for the course including materials. \nEach participant can expect to budget 9-12 hours per session to ensure success in this class—this includes 2.5 hours of class time and 7-9 hours of “pre- & post- session work” outside of class. Sessions 1-6 meeting every 2 weeks. \nGrow & Thrive Sessions: \n\nOrientation (Sep 16)\nSession One (Sep 24): Know Your Business: Strategic Assessment and Setting Goals*\nSession Two (Oct 7): Marketing & Sales\nSession Three (Oct 21): Financial Management\nSession Four (Nov 4): Resource Management: Operations\nSession Five (Nov 18): Resource Management: Human Resources\nSession Six (Dec 2): Pitch\n\n*Note: Session One is on a Wednesday. The rest of the classes are on Tuesdays. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n10:00 am – 1:00 pm PT\n9:00 am – 12:00 pm AKT\n11:00 am – 2:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/grow-and-thrive-fall-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
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ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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