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DTSTART;TZID=America/Los_Angeles:20250313T113000
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UID:10008759-1741865400-1741870800@businessimpactnw.org
SUMMARY:Business Expert Session: Technical Essentials of Digital Marketing
DESCRIPTION:Learn the technical essentials for creating and launching engaging and successful marketing campaigns! \nIn the first part of this session\, we will discuss how to create a marketing plan using a straightforward template that helps you systematize your content creation and schedule a cadence of communication with your target customers. \nIn the second half\, we will walk through how to use digital marketing advertising platforms\, including Google and Meta. You will learn about pixels\, develop an understanding of how digital and social media paid advertising works\, the importance of email marketing\, and how to interpret the results of your campaigns. \nBring your questions for hands on assistance with navigating these sometimes-challenging digital platforms. \nPresenter: Andi Lucas – Founder & CEO\, Hummingbird Marketing Services LLC \n \nAndi Lucas is the Founder and CEO of Hummingbird Marketing Services\, now in its 10th year. She has more than 25 years of professional writing and editing experience as well as almost 15 years in digital marketing and web development. Andi is passionate about helping small businesses soar to new heights through one-of-a-kind website design\, tailored content writing\, engaging social media\, striking branding and design\, and intentional marketing strategies. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n11:30 am – 1:00 pm PT\n10:30 am – 12:00 pm AKT\n12:30 pm – 2:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/business-expert-session-technical-essentials-of-digital-marketing/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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DTSTART;VALUE=DATE:20250214
DTEND;VALUE=DATE:20250215
DTSTAMP:20250130T230307Z
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008745-1739491200-1739577599@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-02-14/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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DTSTART;TZID=America/Los_Angeles:20250213T100000
DTEND;TZID=America/Los_Angeles:20250213T130000
DTSTAMP:20250228T190645Z
CREATED:20241025T214638Z
LAST-MODIFIED:20250228T190645Z
UID:10008436-1739440800-1739451600@businessimpactnw.org
SUMMARY:Grow and Thrive (Spring 2025)
DESCRIPTION:Grow & Thrive is a structured mentor program with expert guidance & advice\, perfect for any business owner who wants to take their business to the next level.  Participants create a strategy for growth by charting a path to future success with 3–5-year objectives working with their current financial statements\, operating manuals\, marketing materials\, etc. You will also identify issues and improve your business model and evaluate current operations to determine your path for growth. The course will conclude with pitch presentations\, presented before a panel of business professionals. \nThis course is designed for business owners who have been in business at least a year and are averaging over $25\,000 in annual sales or have completed the Launch & Grow program. Through seven\, 3-hour sessions held over a 12-week period\, business owners work with subject-area experts to design a plan to strategically grow their business. Additionally\, they are paired with mentors and business coaches for further guidance and support. Grow & Thrive is an opportunity to share\, learn\, and network with other successful business owners in a small cohort setting. \nThis opportunity is designed to be an immersive program and is a paid course. Class fee is $299 for the course including materials. \nEach participant can expect to budget 9-12 hours per session to ensure success in this class—this includes 2.5 hours of class time and 7-9 hours of “pre- & post- session work” outside of class. Sessions 1-6 meeting every 2 weeks. \nGrow & Thrive Sessions: \n\nOrientation (Feb 13)\nSession One (Feb 20): Know Your Business: Strategic Assessment and Setting Goals\nSession Two (Mar 6): Marketing & Sales\nSession Three (Mar 20): Financial Management\nSession Four (Apr 3): Resource Management: Operations\nSession Five (Apr 17): Resource Management: Human Resources\nSession Six (May 1): Pitch\n\nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n10:00 am – 1:00 pm PT\n9:00 am – 12:00 pm AKT\n11:00 am – 2:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/grow-and-thrive-spring-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/10/Calendar-banner-2024-Grow-Thrive.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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DTSTART;TZID=America/Los_Angeles:20250206T090000
DTEND;TZID=America/Los_Angeles:20250206T110000
DTSTAMP:20250207T235150Z
CREATED:20250115T171458Z
LAST-MODIFIED:20250207T235150Z
UID:10008726-1738832400-1738839600@businessimpactnw.org
SUMMARY:The Food Biz Basics (February 2025)
DESCRIPTION:The Food Biz Basics class offers a deep dive into the nuts and bolts of starting and running a food business. \nWe’ll explore topics such as: \n\ncommercial kitchen options\,\nlicensing and permitting\,\nbranding and marketing\,\nselling through different sales channels\,\ncosting and pricing\,\nand funding strategies.\n\nYou’ll learn along with other food business owners who are exploring ways to find and develop niches within the exciting\, challenging\, and complex world of small-scale food entrepreneurship. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n9:00 am – 11:00 am PT\n8:00 am – 10:00 am AKT\n10:00 am – 12:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/the-food-biz-basics-february-2025/
LOCATION:ONLINE
CATEGORIES:Virtual
ORGANIZER;CN="Food & Farm Business Services (FFBS)":MAILTO:fbrc@businessimpactnw.org
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