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X-WR-CALDESC:Events for Business Impact NW
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DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250206T224425Z
CREATED:20230223T221214Z
LAST-MODIFIED:20250206T224425Z
UID:10007186-1830211200-1830297599@businessimpactnw.org
SUMMARY:Business Expert Session: Marketing for Government Contracts
DESCRIPTION:This webinar was recorded on 02/23/2023 \nMarketing your products or services to government customers is much different than selling in the commercial sector. Explore the basics of how government customers buy and how you can position your firm to be considered with Tiffany Scroggs\, Program Director for the Washington State Procurement Technical Assistance Center (PTAC). Washington State PTAC assists businesses through the government-contracting marketplace.  Joining the Women-Owned Small Business (WOSB) Federal Contracting makes a business eligible to compete for federal contracts set aside for the program. \nAbout the Presenters: \nTiffany Scroggs – Washington State PTAC Program Director \n \nTiffany Scroggs is Program Director for the Washington State PTAC.  Her mission is to increase the number of government contracts that are awarded to Washington State firms.  Tiffany is a certified government contracting assistance counselor by the Association of PTAC’s and has obtained Federal Contractor Certification and Veteran Assistance Program Certification to assist Veteran Owned Businesses. Tiffany has BA in Communication from Western Washington University and a Masters Degree in Public Administration from The Evergreen State College.  Tiffany has worked with the small business community since moving to Olympia in 2003 and is an active Rotarian. \nThe Washington State PTAC assists businesses through the government-contracting marketplace. Washington PTAC’s mission is to increase the number of government contracts awarded to Washington firms so that those firms can grow. PTAC provides no cost\, confidential\, one-on-one technical assistance in all aspects of selling to federal\, state\, and local governments. Not In Washington State? Contact the PTAC serving your state by going to www.aptac-us.org. \n  \nJessica Vidican-Neisius – Washington Women’s Business Center Director \n \nJessica has been a successful business owner since 1995 and has worked across all disciplines involved in operating a small business. She possesses extensive knowledge of business concepts and a solid financial acumen. Jessica has built two restaurants and four WSDA certified food processing facilities\, with full responsibility for all aspects of business operations\, including strategic planning\, budgeting\, sales\, marketing\, product development\, human resources\, and mentoring talent. She has created and implemented training programs and has been responsible for assessing effectiveness of operational policies and procedures under 3rd party audit review. \nJessica possesses the skills and knowledge that will contribute to her success as a center director and is delighted to share her experience to help other business owners succeed. Jessica holds a BA in Community Studies and Graduate Certificate in Education from the University of California – Santa Cruz. She is National Cohort member of the Goldman Sachs/Babson College 10K Small Business Program.
URL:https://businessimpactnw.org/event/business-expert-session-marketing-for-government-contracts-2/
LOCATION:On-Demand BES\, Online
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2019/09/440x220calendar-3.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250321T185403Z
CREATED:20250314T215422Z
LAST-MODIFIED:20250321T185403Z
UID:10008852-1830211200-1830297599@businessimpactnw.org
SUMMARY:Technical Essentials of Digital Marketing
DESCRIPTION:Learn the technical essentials for creating and launching engaging and successful marketing campaigns! \nIn the first part of this session\, we will discuss how to create a marketing plan using a straightforward template that helps you systematize your content creation and schedule a cadence of communication with your target customers. \nIn the second half\, we will walk through how to use digital marketing advertising platforms\, including Google and Meta. You will learn about pixels\, develop an understanding of how digital and social media paid advertising works\, the importance of email marketing\, and how to interpret the results of your campaigns. \nBring your questions for hands on assistance with navigating these sometimes-challenging digital platforms. \nPresenter: Andi Lucas – Founder & CEO\, Hummingbird Marketing Services LLC \n \nAndi Lucas is the Founder and CEO of Hummingbird Marketing Services\, now in its 10th year. She has more than 25 years of professional writing and editing experience as well as almost 15 years in digital marketing and web development. Andi is passionate about helping small businesses soar to new heights through one-of-a-kind website design\, tailored content writing\, engaging social media\, striking branding and design\, and intentional marketing strategies. \nThis session was recorded on 3.13.2025
URL:https://businessimpactnw.org/event/technical-essentials-of-digital-marketing/
LOCATION:On-Demand BES\, Online
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250513T185612Z
CREATED:20250513T185319Z
LAST-MODIFIED:20250513T185612Z
UID:10008870-1830211200-1830297599@businessimpactnw.org
SUMMARY:Quality Jobs - Perspective from Job Seekers and Businesses
DESCRIPTION:The Quality Jobs initiative is a commitment to designing and developing a regional approach with workers\, employers\, job seekers\, community-based organizations\, economic developers\, and local municipalities to define\, support and promote quality jobs. We have launched this regional effort and are building a public/private coalition to advance an equitable economic recovery. Through this Initiative\, we hope to increase job quality by supporting strategies to provide self-sufficiency wages\, workplace safety\, worker engagement\, comprehensive benefit programs\, predictable scheduling and hours\, accessible hiring and onboarding\, and training and advancement opportunities. We hope you will join us! \nPresenter: Sean Moore – Senior Project Manager\, Workforce Southwest Washington \n \nI have had the opportunity of being a part of workforce development for the past 9 years\, focusing training\, recruiting and retaining local talent in Healthcare. Previous to this work\, I have worked primarily in marketing positions in the region and in Micronesia. \nThis session was recorded on 5.8.2025
URL:https://businessimpactnw.org/event/business-expert-session-quality-jobs-perspective-from-job-seekers-and-businesses-2/
LOCATION:On-Demand BES\, Online
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250204T234657Z
CREATED:20201013T223435Z
LAST-MODIFIED:20250204T234657Z
UID:10005896-1830211200-1830297599@businessimpactnw.org
SUMMARY:Your Business-Start Smart On-Demand Online Course
DESCRIPTION:Are you a military spouse\, veteran or active-duty service member who is thinking about starting a small business or are you already running a small business and looking for some free training to help you succeed? If so\, join our series on business ownership. This course is comprised of the following courses: \nIntroduction to Business Ownership In this course\, you will get a high level overview of some business ownership considerations in the areas of business entities\, using planning tools\, and the need to conduct market research and industry analysis. The following courses delve into these topics more deeply. \nIntroducing the Business Model Canvas as a Planning Tool Here you will learn the components of a Business Model Canvas and what information you need to complete each section. In the “Business Plan Development” course\, you will get insight into how the Business Model Canvas ties to your business plan. \nUnderstanding your Value Proposition This course will take a deeper dive into your “Value Proposition. ”By understanding and leveraging your value proposition\, you will then better understand who your customer segments will be and then be able to work on marketing (which you will learn about in the next course) \nMarketing Your Venture Now that you are familiar with the Business Model Canvas\, and you have nailed your Value Proposition\, it is time to learn about your customer base .In this course\, you will learn where to conduct market research and start to quantify numbers of customers. This research will not only let you learn about your customers\, but will also provide you valuable data to use in the next course. \nFinancial Planning for your Business In this course\, you will get an overview of a sales forecast\, cost of goods forecast\, cash flow analysis\, as well as a profit and loss statement. By the end of this course\, you will have an understanding about how to use research to make realistic projections and estimations of start-up expenses for your business. \nBusiness Entities & Safeguarding your Business In this course\, we will take a deeper dive into the more common business entities and associated liability concerns\, insurance protections\, intellectual property considerations\, partnership agreements and some other matters small business owners will want to consider. \nBusiness Plan Development Whether you need funding or not\, it is always advised to write a business plan. In this course\, you will discover the various sections of a business plan\, see some examples and you will see how your Business Model Canvas ties in to your ultimate plan. \nFinancing your Vet Owned Venture Now that you have a well-researched and written business plan (and financial forecast)\, you can seek outside funding. In this course\, you will learn about debt v. financing\, the 5 C’s a lender will look at when you apply\, and you will learn of some non-traditional/alternate forms of financing your veteran owned venture.
URL:https://businessimpactnw.org/event/your-business-start-smart-on-demand-online-course/
LOCATION:On-Demand Startup\, 1437 South Jackson Street\, Seattle\, WA\, 98144\, United States
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/jpeg:https://businessimpactnw.org/2019/wp-content/uploads/2020/07/Facebook-Banner-scaled.jpg
ORGANIZER;CN="Veterans Business Outreach Center (VBOC)":MAILTO:vboc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20241017T200016Z
CREATED:20210217T211624Z
LAST-MODIFIED:20241017T200016Z
UID:10006075-1830211200-1830297599@businessimpactnw.org
SUMMARY:“Ready to Sell” Farm E-Commerce
DESCRIPTION:The purpose of this course is to provide you with the tools and resources to develop an effective online presence through which you will be able to connect with new customers\, build and maintain customer relationships\, grow your individual brand identity and integrate e-commerce in to your sales plan. The course content includes insight\, advice\, and trainings from industry leaders and experienced business owners through recorded interviews and presentations\, as well as options and information in regards to software and e-commerce platforms for farmers. \nThe course is divided in to 4 sections\, followed by a Marketing Tools section which includes additional video workshops and marketing toolkits that may be helpful in your strategic marketing plans. This is a self-paced course\, and can be repeated or re-watched as needed. It is recommended to start at the beginning and work though the sections as they are presented.
URL:https://businessimpactnw.org/event/ready-to-sell-farm-e-commerce/
LOCATION:On-Demand Ecommerce\, 1437 South Jackson Street\, Seattle\, WA\, 98144\, United States
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2020/05/Website-Featured-Image-fbrc-e1631548103470.png
ORGANIZER;CN="Food & Farm Business Services (FFBS)":MAILTO:fbrc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250319T181237Z
CREATED:20240509T210318Z
LAST-MODIFIED:20250319T181237Z
UID:10008306-1830211200-1830297599@businessimpactnw.org
SUMMARY:Celebrating Dreams Business Expert Session: Leveraging AI for Business Growth
DESCRIPTION:Is your workload overwhelming? Ready to streamline your operations? \nDiscover how AI tools like ChatGPT and Microsoft Copilot can help your business. And you! \nIn this interactive workshop\, you’ll learn how AI can: \n\nGenerate fresh content ideas in seconds\nCraft compelling marketing plans\nDevelop essential business plans with ease\nDesign eye-catching logos\nSupport wellness goals to avoid burnout\n\nYou’ll walk away with practical AI skills that you can start using in your business today! \nAbout the Presenter: Dana Rozier – ChatGPT Consulting \n  \nDana Rozier is a former teacher\, writer\, and entrepreneur dedicated to simplifying AI for women business owners. Her mission is to deliver practical AI strategies that help you save time\, streamline operations\, and thrive in today’s rapidly changing world. \nThis session was recorded on 5/9/2024
URL:https://businessimpactnw.org/event/celebrating-dreams-business-expert-session-leveraging-ai-for-business-growth/
LOCATION:On-Demand BES\, Online
CATEGORIES:On-Demand
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/05/CD24-Webinar-Banner-on-demand-1.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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