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DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
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SUMMARY:Business Expert Session: Marketing for Government Contracts
DESCRIPTION:This webinar was recorded on 02/23/2023 \nMarketing your products or services to government customers is much different than selling in the commercial sector. Explore the basics of how government customers buy and how you can position your firm to be considered with Tiffany Scroggs\, Program Director for the Washington State Procurement Technical Assistance Center (PTAC). Washington State PTAC assists businesses through the government-contracting marketplace.  Joining the Women-Owned Small Business (WOSB) Federal Contracting makes a business eligible to compete for federal contracts set aside for the program. \nAbout the Presenters: \nTiffany Scroggs – Washington State PTAC Program Director \n \nTiffany Scroggs is Program Director for the Washington State PTAC.  Her mission is to increase the number of government contracts that are awarded to Washington State firms.  Tiffany is a certified government contracting assistance counselor by the Association of PTAC’s and has obtained Federal Contractor Certification and Veteran Assistance Program Certification to assist Veteran Owned Businesses. Tiffany has BA in Communication from Western Washington University and a Masters Degree in Public Administration from The Evergreen State College.  Tiffany has worked with the small business community since moving to Olympia in 2003 and is an active Rotarian. \nThe Washington State PTAC assists businesses through the government-contracting marketplace. Washington PTAC’s mission is to increase the number of government contracts awarded to Washington firms so that those firms can grow. PTAC provides no cost\, confidential\, one-on-one technical assistance in all aspects of selling to federal\, state\, and local governments. Not In Washington State? Contact the PTAC serving your state by going to www.aptac-us.org. \n  \nJessica Vidican-Neisius – Washington Women’s Business Center Director \n \nJessica has been a successful business owner since 1995 and has worked across all disciplines involved in operating a small business. She possesses extensive knowledge of business concepts and a solid financial acumen. Jessica has built two restaurants and four WSDA certified food processing facilities\, with full responsibility for all aspects of business operations\, including strategic planning\, budgeting\, sales\, marketing\, product development\, human resources\, and mentoring talent. She has created and implemented training programs and has been responsible for assessing effectiveness of operational policies and procedures under 3rd party audit review. \nJessica possesses the skills and knowledge that will contribute to her success as a center director and is delighted to share her experience to help other business owners succeed. Jessica holds a BA in Community Studies and Graduate Certificate in Education from the University of California – Santa Cruz. She is National Cohort member of the Goldman Sachs/Babson College 10K Small Business Program.
URL:https://businessimpactnw.org/event/business-expert-session-marketing-for-government-contracts-2/
LOCATION:On-Demand BES\, Online
CATEGORIES:On-Demand
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ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250711T190204Z
CREATED:20250711T185852Z
LAST-MODIFIED:20250711T190204Z
UID:10008903-1830211200-1830297599@businessimpactnw.org
SUMMARY:Empowering Futures: Navigating the Cyber World through Education and Resilience
DESCRIPTION:Join us for an enlightening keynote speech by an esteemed woman in technology and cybersecurity\, who brings a unique perspective as a disabled veteran. \nThis session\, titled “Empowering Futures: Navigating the Cyber World through Education and Resilience” delves into the critical realms of cybersecurity education tailored for both K-12 and adult learners. Our speaker will share her inspiring journey through the challenges and triumphs in technology and cybersecurity\, underscoring the importance of hands-on learning skills and entrepreneurship. \nThe speech will cover essential topics such as: \n\ndigital literacy\nAI governance\nthe pivotal role of parental involvement in learning about AI\n\nAttendees will gain valuable insights on creating safe online environments and understanding the dynamics of social media etiquette\, cyberbullying\, and how to effectively spot and counteract online predators and threats. This session is designed to equip educators\, business professionals\, and government representatives with the tools and knowledge to foster a more inclusive and secure digital landscape. \nThrough personal anecdotes and professional experiences\, our speaker will highlight her approach to education and consulting\, demonstrating how these services benefit schools\, businesses\, and government agencies alike. \nPrepare to be inspired and informed on how to empower the next generation of digital citizens and leaders! \nPresenter: Anna London – Founder and CEO\, Cyvergance.AI\, Inc. \n \nAnna London is a tour de force in the realms of technology\, entrepreneurship\, and beyond. As the Founder and CEO of Cyvergance.AI\, she spearheads innovations in artificial intelligence\, focusing on cybersecurity solutions that are reshaping the industry. Her contributions are not only technological—holding several AI patents—but also educational\, as she consistently shares her knowledge and insights as a lecturer and podcaster. \nAnna’s dynamic career path reflects her multifaceted expertise and experiences. From her early days as a professional runway model to becoming a respected US Army veteran\, her life story is one of constant evolution and resilience. This unique blend of experiences enriches her leadership at Cyvergance.AI\, where she infuses a global perspective shaped by her extensive travel and her heritage as a Potawatomi Native American descendant. Her commitment to education and empowerment extends into her role as an educator\, where she passionately engages with students on subjects ranging from cybersecurity to entrepreneurial spirit. \nAdding to her impressive resume\, Anna is currently pursuing a Juris Doctor degree\, specializing in cyber law. This endeavor highlights her proactive approach to understanding the legal frameworks that govern technology and cybersecurity\, further enhancing her company’s strategic positioning in the tech landscape. Anna’s expertise also spans strategic communications\, crisis management\, brand protection\, and public relations\, areas where she has proven her adeptness in navigating complex challenges and protecting organizational integrity. Her ‘Cyvergance with Anna London’ podcast on Spotify\, serves as a platform for discussing these critical issues\, influencing both peers and the next generation of tech leaders. \nDespite facing personal health challenges\, including a battle with colon cancer\, Anna has persevered with unwavering strength. Her survival and continued dedication to her professional and academic pursuits are a testament to her indomitable spirit. Anna London is not just a leader; she is a visionary whose life’s work continues to inspire and impact the tech world and beyond. Her holistic approach to technology\, combined with her commitment to legal studies and strategic communication\, positions her as a pivotal figure in shaping the future of cybersecurity and AI governance. \nThis session was recorded on 7.10.2025
URL:https://businessimpactnw.org/event/empowering-futures-navigating-the-cyber-world-through-education-and-resilience/
LOCATION:On-Demand BES\, Online
CATEGORIES:On-Demand
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ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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DTSTART;VALUE=DATE:20271231
DTEND;VALUE=DATE:20280101
DTSTAMP:20250204T234657Z
CREATED:20201013T223435Z
LAST-MODIFIED:20250204T234657Z
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SUMMARY:Your Business-Start Smart On-Demand Online Course
DESCRIPTION:Are you a military spouse\, veteran or active-duty service member who is thinking about starting a small business or are you already running a small business and looking for some free training to help you succeed? If so\, join our series on business ownership. This course is comprised of the following courses: \nIntroduction to Business Ownership In this course\, you will get a high level overview of some business ownership considerations in the areas of business entities\, using planning tools\, and the need to conduct market research and industry analysis. The following courses delve into these topics more deeply. \nIntroducing the Business Model Canvas as a Planning Tool Here you will learn the components of a Business Model Canvas and what information you need to complete each section. In the “Business Plan Development” course\, you will get insight into how the Business Model Canvas ties to your business plan. \nUnderstanding your Value Proposition This course will take a deeper dive into your “Value Proposition. ”By understanding and leveraging your value proposition\, you will then better understand who your customer segments will be and then be able to work on marketing (which you will learn about in the next course) \nMarketing Your Venture Now that you are familiar with the Business Model Canvas\, and you have nailed your Value Proposition\, it is time to learn about your customer base .In this course\, you will learn where to conduct market research and start to quantify numbers of customers. This research will not only let you learn about your customers\, but will also provide you valuable data to use in the next course. \nFinancial Planning for your Business In this course\, you will get an overview of a sales forecast\, cost of goods forecast\, cash flow analysis\, as well as a profit and loss statement. By the end of this course\, you will have an understanding about how to use research to make realistic projections and estimations of start-up expenses for your business. \nBusiness Entities & Safeguarding your Business In this course\, we will take a deeper dive into the more common business entities and associated liability concerns\, insurance protections\, intellectual property considerations\, partnership agreements and some other matters small business owners will want to consider. \nBusiness Plan Development Whether you need funding or not\, it is always advised to write a business plan. In this course\, you will discover the various sections of a business plan\, see some examples and you will see how your Business Model Canvas ties in to your ultimate plan. \nFinancing your Vet Owned Venture Now that you have a well-researched and written business plan (and financial forecast)\, you can seek outside funding. In this course\, you will learn about debt v. financing\, the 5 C’s a lender will look at when you apply\, and you will learn of some non-traditional/alternate forms of financing your veteran owned venture.
URL:https://businessimpactnw.org/event/your-business-start-smart-on-demand-online-course/
LOCATION:On-Demand Startup\, 1437 South Jackson Street\, Seattle\, WA\, 98144\, United States
CATEGORIES:On-Demand
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ORGANIZER;CN="Veterans Business Outreach Center (VBOC)":MAILTO:vboc@businessimpactnw.org
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