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UID:10009446-1775734200-1775739600@businessimpactnw.org
SUMMARY:Business Expert Session: Start with Insight: Defining a Human-Centered Sales Strategy
DESCRIPTION:Strong sales strategies begin with understanding. \nIn this interactive session\, small business owners will learn how to approach sales through a human-centered lens and define a strategy that prioritizes empathy and relationships. \nBefore planning how to execute your sales and marketing\, we’ll focus on clarity: Who are you truly serving? What challenges are they navigating? What motivates their decisions? \nParticipants will explore how to gather qualitative customer feedback\, identify themes and behavioral patterns in conversations\, and use those insights to inform confident\, data-driven decisions. \n During this session\, you will: \n– Gain understanding of the customer journey and common touch points \n– Learn how to uncover meaningful signals from customer conversations \n– Identify themes that shape buying decisions \n– Define and map your Ideal Customer Profile (ICP) \n– Align your messaging and outreach with real customer needs \nThis Session includes a guided\, hands-on exercise where participants will build or refine their Ideal Customer Profile using a simple framework and a collaborative whiteboard. \n Walk away with:  \n– A glossary of terms to understand the customer journey \n– A clearly defined Ideal Customer Profile \n– A template for conducting customer conversations \n– A human-centered foundation for your sales and marketing strategy \n– A practical\, insight-driven approach to business growth \nWhat to Bring: \nThis will be an interactive working session. For the best experience\, please join from a laptop or desktop if available and have a few blank 8.5×11 sheets of paper\, a Sharpie or bold marker\, and access to a phone or camera to upload a photo during the session. \nAbout the Presenters \nDarcie Fitzpatrick – Founder / Facilitator-in-Chief\, Hey\, Facilitator \n \nDarcie is a super curious\, human-centered design leader and facilitation expert with a background collaborating in global\, cross-functional environments. Over that time\, I’ve focused on building things from impactful digital products and services to stronger teams and workplace culture. \nYou could say she has worn a few hats: user experience lead\, transformation consultant\, mixed-methods researcher\, agile coach\, product strategist\, user researcher\, design director\, graphic designer… and today\, that work shows up in a couple of ways. \nAs the Founder of Hey\, Facilitator\, she helps people-centered organizations align and make decisions. As a Fractional UX/CX Director & Service Designer\, she makes sense of ambiguity by strategizing and designing data-driven solutions. \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/business-expert-session-start-with-insight-defining-a-human-centered-sales/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
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DTSTART;TZID=America/Boise:20260923T110000
DTEND;TZID=America/Boise:20260923T130000
DTSTAMP:20260803T201321Z
CREATED:20260803T201321Z
LAST-MODIFIED:20260803T201321Z
UID:10009479-1790161200-1790168400@businessimpactnw.org
SUMMARY:Content to Strategy
DESCRIPTION:This cohort requires in-person participation and is available to clients located in Treasure Valley Idaho ONLY. \nContent to Strategy is a 7-week\, hands-on Instagram marketing cohort designed to help small business owners go from overwhelmed and inconsistent to confident\, strategic\, and visible on Instagram. \nThis program is Instagram-only and intentionally structured so each week builds on the last. You’ll learn how Instagram actually works\, how to clean up and optimize your profile\, and how to create content that aligns with your business goals — not just trends. \nYou’ll develop a personalized Instagram content strategy\, get professional content filmed for your business\, and learn how to turn that content into Reels and posts. \nAlong the way\, you’ll master:  \n\nInstagram caption writing\nHashtags (what actually matters now)\nEngagement strategies that lead to DMs and conversations\nCollaboration and influencer outreach to expand your reach\n\nWe’ll wrap the cohort by teaching you how to read Instagram insights\, understand what’s working (and why)\, plan your next month of content with confidence\, and get personalized feedback during our final in-person group celebration. \nWhether you’re tired of guessing what to post or want structure and accountability to finally stay consistent\, Content to Strategy gives you the system\, content\, and confidence to show up on Instagram — without burnout. \nWhat You Get:  \n\n7 Weeks of Instagram-Focused Educational Classes\nA Custom Instagram Content Planner & Strategy Framework\n1 Professional Content Filming Session\nFilmed by Chrisna of Unedited Content Studio\nAt your choice of location\nFull Rights & Ownership to all content produced\nHands-On Learning (not passive watching)\nIn-Person Collaboration & Feedback\nWeekly Accountability + Open Office Hours\nCommunity Support with other local business owners\n\nYou Are Ready for This Course If:  \n\nYou’ve been active on Instagram but feel inconsistent or unsure what to post\nYou want your Instagram to actually support your business goals\nYou’re tired of posting without knowing if it’s working\nYou’ve tried trends but want a strategy that fits your brand\nYou want professional content without needing to be perfect on camera\nYou’re ready to learn how to read Instagram insights and metrics\nYou value structure\, accountability\, and community\nYou have a business Instagram account with at least 100 followers\n\nBy the end of this cohort\, you will have:  \n\nA fully optimized Instagram profile\nA repeatable content strategy you can use month after month\nProfessional photo and video content ready to post\nConfidence writing captions that spark engagement\nA clear understanding of Instagram insights (Reels\, Posts\, Stories)\nA plan for collaborations and growth\nYour next month of Instagram content mapped out\n\nSeptember 23 – November 4\, 2026\nWednesdays | 11:00 AM – 1:00 PM MST\nHybrid Format: Zoom + In-Person Sessions \nSession Schedule  \nSeptember 23 – Virtual (Zoom)\nSeptember 30 – Virtual (Zoom)\nOctober 7 – Filming Session with Chrisna\, Unedited Content Studio\nOctober 14 – Virtual (Zoom)\nOctober 21 – Virtual (Zoom)\nOctober 28 – Virtual (Zoom)\nNovember 4 – In-Person Celebration + Strategy Session (Nampa) \nIn-Person Location  \nIWBC Office\n5465 E Terra Linda Way\nNampa\, ID 83686 \nImportant Details  \n\nOnly 12 spots available\nA vetted registration process is required to be able to participate in the cohort\nFilming sessions are limited and scheduled intentionally\nThis is a hands-on experience\, not a lecture series\nCost: $249.00\n\nTo be considered for one of the 12 spots\, please fill out this application: Content to Strategy Application. Please do not apply unless you are able to attend the in-person sessions. \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/content-to-strategy-2/
LOCATION:ONLINE
CATEGORIES:In-person,Virtual
ORGANIZER;CN="Idaho Women's Business Center (IWBC)":MAILTO:iwbc@businessimpactnw.org
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