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DTSTART;VALUE=DATE:20250711
DTEND;VALUE=DATE:20250712
DTSTAMP:20250130T230307Z
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008750-1752192000-1752278399@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-07-11/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250808
DTEND;VALUE=DATE:20250809
DTSTAMP:20250130T230307Z
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008751-1754611200-1754697599@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-08-08/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Boise:20250819T110000
DTEND;TZID=America/Boise:20250819T123000
DTSTAMP:20250721T214543Z
CREATED:20250721T194434Z
LAST-MODIFIED:20250721T214543Z
UID:10008909-1755601200-1755606600@businessimpactnw.org
SUMMARY:Content to Strategy: Small Business Marketing Framework
DESCRIPTION:Content to Strategy is a 7-week hands-on marketing cohort designed to help small business owners go from overwhelmed to empowered when it comes to content marketing. Each week builds on the last—starting with understanding why content marketing matters\, cleaning up your accounts\, and choosing the right platforms. You’ll develop a personalized content strategy calendar\, get content filmed for your business\, and learn editing techniques using tools like CapCut and Canva. Along the way\, you’ll master caption writing\, hashtags\, engagement tactics\, and collaborations to make your posts stand out. We’ll wrap with how to analyze basic performance metrics\, plan your next month of content\, and get personalized feedback during our group celebration. Whether you’re brand new to marketing or just need structure and accountability\, this cohort gives you the strategy\, tools\, and confidence to show up online. \nWhat you get: \n\n7 Weeks of Educational Classes\nContent Planner\nFilm session with a content creator at your choice of location – Chrisna\, Unedited Content Studio\nRights/Ownership to all content produced in your session\nIn person collaboration and feedback with other businesses\n\nDates: \n\n8/19/25 – Virtual on Zoom\n8/26/25 – In person\n9/2/25- Content Session on your own\n9/9/25- In person\n9/16/25- In Person\n9/23/25- Virtual on Zoom\n9/30/25- In person\n\nAll 11am-12:30pm MST \nAugust 19-September 30\, 2025\n1x per week on Tuesdays from 11AM-12:30 PM MST\nHybrid- Zoom and IWBC Office: 5465 E Terra Linda Way\, Room 106\, Nampa\, ID 83686 \nOnly 8 Spots\, so secure yours ASAP! \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/content-to-strategy-small-business-marketing-framework/
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250912
DTEND;VALUE=DATE:20250913
DTSTAMP:20250130T230307Z
CREATED:20250130T225922Z
LAST-MODIFIED:20250130T230307Z
UID:10008752-1757635200-1757721599@businessimpactnw.org
SUMMARY:Small Business Marketing and Strategy Coaching
DESCRIPTION:Growing your small business with a community-centric marketing strategy \nAre you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business? \nYour $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson\, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework\, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community. \nWhat you can expect from each 60-minute session: \nSession 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget! \nAfter a brief intake to understand your business and goals\, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy. \nSession 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework\, covering topics of: \n\nClarity of your Brand Identity and Audience\n\nVisual Branding\nMessaging\n*Homework – Messaging and Positioning Framework\n\n\n\n\nChannels (Where you sell)\n\nWebsite review and best practices\nSocial Media review and strategies\nEvent-based (in-person) strategies\n\n\n\n\nCommunity engagement strategy\n\nIdentify strategic partnership opportunities\nBuild your own advocate network\nHomework – Social Media Audience “Tune-up”\n\n\n\nSession 3: Review of Session 2 material and homework\, followed by remaining “5 C’s” material: \n\nContent Marketing\n\nUsing your platform to engage\, educate\, entertain\, and inform your audience\nBest Practices and Resources for content creation\nBenefit of engaging with 3rd party content\n\n\n\n\nCalendar\n\nCreating a manageable and effective marketing schedule\nReview of scheduling platforms\n\n\n\nCompletion of all 3 Sessions earns you one additional pro-bono session with Tad. \nUpon registration and payment\, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.  \nAbout Tad: \nTad Richardson (he/him) is a digital advertising pioneer and marketing executive\, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world.  Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing\, small-business\, community-building and fundraising\, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels\, and several stakeholders of the former Negro Baseball Leagues\, including the Negro Leagues Baseball Museum\, the Josh Gibson Foundation and the Buck Leonard Association. \nTad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes)\, a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.
URL:https://businessimpactnw.org/event/small-business-marketing-and-strategy-coaching-6/2025-09-12/
LOCATION:ONLINE
CATEGORIES:One-on-one
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2023/11/Small-Business-Marketing-and-Strategy-Coaching.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260212T113000
DTEND;TZID=America/Los_Angeles:20260212T130000
DTSTAMP:20260122T233123Z
CREATED:20260122T233123Z
LAST-MODIFIED:20260122T233123Z
UID:10009408-1770895800-1770901200@businessimpactnw.org
SUMMARY:Business Expert Session: Small Business\, Big Impact: AI-Powered Marketing
DESCRIPTION:AI doesn’t have to be complicated—or expensive—to make a meaningful impact on your business. In this practical\, hands-on session\, SparkStory Marketing breaks down how solopreneurs and small business owners can use AI to market smarter\, save time\, and show up more consistently without needing a big team. \nWe’ll walk through real-world AI marketing tools and simple workflows you can start using immediately—from content creation and messaging to planning and optimization. You’ll learn what’s actually worth your time\, what to skip\, and how to use AI as a reliable marketing assistant (not a replacement for your voice or values). \nAttendees will leave with clear examples\, actionable strategies\, and practical takeaways they can apply the same day—no technical background required. \nPresenter: Jennifer Christensen – Co-Founder & CEO\, SparkStory Marketing \n \n  \n  \n  \n  \n  \n  \n  \n  \nJennifer Christensen is a marketing strategist\, AI ethics advocate\, and entrepreneur with over a decade of experience helping organizations grow with clarity\, integrity\, and purpose. A city girl who unexpectedly fell in love with Alaska\, Jennifer found her calling in an unlikely place. After an early business failure rooted in misplaced priorities\, she rebuilt her life and career from the ground up—an experience that led her to faith\, humility\, and the conviction that real success is measured by impact\, not ego. At 40\, she co-founded Beacon Media + Marketing in Anchorage\, scaling it from a two-person startup into a three-time Inc. 5000–recognized national digital agency serving clients across the U.S. For more than ten years\, she led strategy and innovation\, blending storytelling\, data\, and emerging technologies to drive results. Today\, as CEO of SparkStory Marketing\, Jennifer partners with small businesses and mission-driven organizations to help them grow their reach without losing their soul. Her work centers on ethical AI adoption and modern marketing systems that support sustainable\, purpose-led growth. Jennifer is a mom of three Alaska-grown children\, a wife of 33 years\, and a passionate advocate for faith-driven leadership. Her mission is to help leaders harness AI and marketing strategy to amplify their impact and build a lasting legacy. \nPresenter: Sara Jokela – Co-Founder & COO\, SparkStory Marketing \n \n  \n  \n  \n  \n  \n  \n  \n  \nSara Jokela is the Co-Founder and COO of SparkStory Marketing\, where today she partners with founders and business owners to bridge vision and execution through clear strategy and sustainable systems. A builder by nature\, she brings structure\, care\, and momentum to complex ideas that need practical follow-through. Her background includes banking and mortgage lending\, followed by years outside the traditional marketplace where she raised and homeschooled her children while building and leading volunteer teams and organizational systems. That season sharpened her ability to lead without titles\, bring clarity to ambiguity\, and execute in people-centered environments. A lifelong Alaskan and married for over 30 years\, Sara leads with steadiness\, integrity\, and a long-term view of growth. Sara is committed to helping leaders build responsibly—without chaos\, burnout\, or compromise. \nBusiness Impact NW serves clients in 3 time zones. Please take note of the start time that corresponds with your location. \n11:30 am – 1:00 pm PT\n10:30 am – 12:00 pm AKT\n12:30 pm – 2:00 pm MT \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/business-expert-session-small-business-big-impact-ai-powered-marketing/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Boise:20260218T110000
DTEND;TZID=America/Boise:20260218T130000
DTSTAMP:20260206T231445Z
CREATED:20260107T212337Z
LAST-MODIFIED:20260206T231445Z
UID:10009389-1771412400-1771419600@businessimpactnw.org
SUMMARY:Content to Strategy
DESCRIPTION:This cohort requires in-person participation and is available to clients located in Treasure Valley Idaho ONLY. \nContent to Strategy is a 7-week\, hands-on Instagram marketing cohort designed to help small business owners go from overwhelmed and inconsistent to confident\, strategic\, and visible on Instagram. \nThis program is Instagram-only and intentionally structured so each week builds on the last. You’ll learn how Instagram actually works\, how to clean up and optimize your profile\, and how to create content that aligns with your business goals — not just trends. \nYou’ll develop a personalized Instagram content strategy\, get professional content filmed for your business\, and learn how to turn that content into Reels and posts. \nAlong the way\, you’ll master:  \n\nInstagram caption writing\nHashtags (what actually matters now)\nEngagement strategies that lead to DMs and conversations\nCollaboration and influencer outreach to expand your reach\n\nWe’ll wrap the cohort by teaching you how to read Instagram insights\, understand what’s working (and why)\, plan your next month of content with confidence\, and get personalized feedback during our final in-person group celebration. \nWhether you’re tired of guessing what to post or want structure and accountability to finally stay consistent\, Content to Strategy gives you the system\, content\, and confidence to show up on Instagram — without burnout. \nWhat You Get:  \n\n7 Weeks of Instagram-Focused Educational Classes\nA Custom Instagram Content Planner & Strategy Framework\n1 Professional Content Filming Session\nFilmed by Chrisna of Unedited Content Studio\nAt your choice of location\nFull Rights & Ownership to all content produced\nHands-On Learning (not passive watching)\nIn-Person Collaboration & Feedback\nWeekly Accountability + Open Office Hours\nCommunity Support with other local business owners\n\nYou Are Ready for This Course If:  \n\nYou’ve been active on Instagram but feel inconsistent or unsure what to post\nYou want your Instagram to actually support your business goals\nYou’re tired of posting without knowing if it’s working\nYou’ve tried trends but want a strategy that fits your brand\nYou want professional content without needing to be perfect on camera\nYou’re ready to learn how to read Instagram insights and metrics\nYou value structure\, accountability\, and community\nYou have a business Instagram account with at least 100 followers\n\nBy the end of this cohort\, you will have:  \n\nA fully optimized Instagram profile\nA repeatable content strategy you can use month after month\nProfessional photo and video content ready to post\nConfidence writing captions that spark engagement\nA clear understanding of Instagram insights (Reels\, Posts\, Stories)\nA plan for collaborations and growth\nYour next month of Instagram content mapped out\n\nFebruary 18 – April 1\, 2026\nWednesdays | 11:00 AM – 1:00 PM MST\nHybrid Format: Zoom + In-Person Sessions \nSession Schedule  \nFebruary 18 – Virtual (Zoom)\nFebruary 25 – Virtual (Zoom)\nMarch 4 – Filming Session with Chrisna\, Unedited Content Studio\nMarch 11– Virtual (Zoom)\nMarch 18 – Virtual (Zoom)\nMarch 25 – Virtual (Zoom)\nApril 1 – In-Person Celebration + Strategy Session (Nampa) \nIn-Person Location  \nIWBC Office\n5465 E Terra Linda Way\nNampa\, ID 83686 \nImportant Details  \n\nOnly 12 spots available\nA vetted registration process is required to be able to participate in the cohort\nFilming sessions are limited and scheduled intentionally\nThis is a hands-on experience\, not a lecture series\nCost: $249.00\n\nTo be considered for one of the 12 spots\, please fill out this application: Content to Strategy Application. Please do not apply unless you are able to attend the in-person sessions. \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/content-to-strategy/
LOCATION:ONLINE
CATEGORIES:In-person,Virtual
ORGANIZER;CN="Idaho Women's Business Center (IWBC)":MAILTO:iwbc@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260409T113000
DTEND;TZID=America/Los_Angeles:20260409T130000
DTSTAMP:20260331T194013Z
CREATED:20260310T203320Z
LAST-MODIFIED:20260331T194013Z
UID:10009446-1775734200-1775739600@businessimpactnw.org
SUMMARY:Business Expert Session: Start with Insight: Defining a Human-Centered Sales Strategy
DESCRIPTION:Strong sales strategies begin with understanding. \nIn this interactive session\, small business owners will learn how to approach sales through a human-centered lens and define a strategy that prioritizes empathy and relationships. \nBefore planning how to execute your sales and marketing\, we’ll focus on clarity: Who are you truly serving? What challenges are they navigating? What motivates their decisions? \nParticipants will explore how to gather qualitative customer feedback\, identify themes and behavioral patterns in conversations\, and use those insights to inform confident\, data-driven decisions. \n During this session\, you will: \n– Gain understanding of the customer journey and common touch points \n– Learn how to uncover meaningful signals from customer conversations \n– Identify themes that shape buying decisions \n– Define and map your Ideal Customer Profile (ICP) \n– Align your messaging and outreach with real customer needs \nThis Session includes a guided\, hands-on exercise where participants will build or refine their Ideal Customer Profile using a simple framework and a collaborative whiteboard. \n Walk away with:  \n– A glossary of terms to understand the customer journey \n– A clearly defined Ideal Customer Profile \n– A template for conducting customer conversations \n– A human-centered foundation for your sales and marketing strategy \n– A practical\, insight-driven approach to business growth \nWhat to Bring: \nThis will be an interactive working session. For the best experience\, please join from a laptop or desktop if available and have a few blank 8.5×11 sheets of paper\, a Sharpie or bold marker\, and access to a phone or camera to upload a photo during the session. \nAbout the Presenters \nDarcie Fitzpatrick – Founder / Facilitator-in-Chief\, Hey\, Facilitator \n \nDarcie is a super curious\, human-centered design leader and facilitation expert with a background collaborating in global\, cross-functional environments. Over that time\, I’ve focused on building things from impactful digital products and services to stronger teams and workplace culture. \nYou could say she has worn a few hats: user experience lead\, transformation consultant\, mixed-methods researcher\, agile coach\, product strategist\, user researcher\, design director\, graphic designer… and today\, that work shows up in a couple of ways. \nAs the Founder of Hey\, Facilitator\, she helps people-centered organizations align and make decisions. As a Fractional UX/CX Director & Service Designer\, she makes sense of ambiguity by strategizing and designing data-driven solutions. \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/business-expert-session-start-with-insight-defining-a-human-centered-sales/
LOCATION:ONLINE
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://businessimpactnw.org/2019/wp-content/uploads/2024/11/Calendar-banner-2024-Business-Expert-Session.png
ORGANIZER;CN="Business Impact NW":MAILTO:coaching@businessimpactnw.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Boise:20260923T110000
DTEND;TZID=America/Boise:20260923T130000
DTSTAMP:20260803T201321Z
CREATED:20260803T201321Z
LAST-MODIFIED:20260803T201321Z
UID:10009479-1790161200-1790168400@businessimpactnw.org
SUMMARY:Content to Strategy
DESCRIPTION:This cohort requires in-person participation and is available to clients located in Treasure Valley Idaho ONLY. \nContent to Strategy is a 7-week\, hands-on Instagram marketing cohort designed to help small business owners go from overwhelmed and inconsistent to confident\, strategic\, and visible on Instagram. \nThis program is Instagram-only and intentionally structured so each week builds on the last. You’ll learn how Instagram actually works\, how to clean up and optimize your profile\, and how to create content that aligns with your business goals — not just trends. \nYou’ll develop a personalized Instagram content strategy\, get professional content filmed for your business\, and learn how to turn that content into Reels and posts. \nAlong the way\, you’ll master:  \n\nInstagram caption writing\nHashtags (what actually matters now)\nEngagement strategies that lead to DMs and conversations\nCollaboration and influencer outreach to expand your reach\n\nWe’ll wrap the cohort by teaching you how to read Instagram insights\, understand what’s working (and why)\, plan your next month of content with confidence\, and get personalized feedback during our final in-person group celebration. \nWhether you’re tired of guessing what to post or want structure and accountability to finally stay consistent\, Content to Strategy gives you the system\, content\, and confidence to show up on Instagram — without burnout. \nWhat You Get:  \n\n7 Weeks of Instagram-Focused Educational Classes\nA Custom Instagram Content Planner & Strategy Framework\n1 Professional Content Filming Session\nFilmed by Chrisna of Unedited Content Studio\nAt your choice of location\nFull Rights & Ownership to all content produced\nHands-On Learning (not passive watching)\nIn-Person Collaboration & Feedback\nWeekly Accountability + Open Office Hours\nCommunity Support with other local business owners\n\nYou Are Ready for This Course If:  \n\nYou’ve been active on Instagram but feel inconsistent or unsure what to post\nYou want your Instagram to actually support your business goals\nYou’re tired of posting without knowing if it’s working\nYou’ve tried trends but want a strategy that fits your brand\nYou want professional content without needing to be perfect on camera\nYou’re ready to learn how to read Instagram insights and metrics\nYou value structure\, accountability\, and community\nYou have a business Instagram account with at least 100 followers\n\nBy the end of this cohort\, you will have:  \n\nA fully optimized Instagram profile\nA repeatable content strategy you can use month after month\nProfessional photo and video content ready to post\nConfidence writing captions that spark engagement\nA clear understanding of Instagram insights (Reels\, Posts\, Stories)\nA plan for collaborations and growth\nYour next month of Instagram content mapped out\n\nSeptember 23 – November 4\, 2026\nWednesdays | 11:00 AM – 1:00 PM MST\nHybrid Format: Zoom + In-Person Sessions \nSession Schedule  \nSeptember 23 – Virtual (Zoom)\nSeptember 30 – Virtual (Zoom)\nOctober 7 – Filming Session with Chrisna\, Unedited Content Studio\nOctober 14 – Virtual (Zoom)\nOctober 21 – Virtual (Zoom)\nOctober 28 – Virtual (Zoom)\nNovember 4 – In-Person Celebration + Strategy Session (Nampa) \nIn-Person Location  \nIWBC Office\n5465 E Terra Linda Way\nNampa\, ID 83686 \nImportant Details  \n\nOnly 12 spots available\nA vetted registration process is required to be able to participate in the cohort\nFilming sessions are limited and scheduled intentionally\nThis is a hands-on experience\, not a lecture series\nCost: $249.00\n\nTo be considered for one of the 12 spots\, please fill out this application: Content to Strategy Application. Please do not apply unless you are able to attend the in-person sessions. \nReasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330
URL:https://businessimpactnw.org/event/content-to-strategy-2/
LOCATION:ONLINE
CATEGORIES:In-person,Virtual
ORGANIZER;CN="Idaho Women's Business Center (IWBC)":MAILTO:iwbc@businessimpactnw.org
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