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Your Business – Start Smart, Part Four: Marketing Your Venture
August 14 @ 11:30 am - 12:30 pmFree
Are you thinking about starting a small business or are you running a small business and looking for some free training to help you succeed? If so, join our series on business ownership. This course is comprised of the following courses :
Pt. 1) Introduction to Business Ownership:
In this course, you will get a high level overview of some business ownership considerations in the areas of business entities, using planning tools, and the need to conduct market research and industry analysis. The following courses delve into these topics more deeply.
Pt. 2) Introducing the Business Model Canvas as a Planning Tool:
Here you will learn the components of a Business Model Canvas and what information you need to complete each section. In the “Business Plan Development” course, you will get insight into how the Business Model Canvas ties to your business plan.
Pt. 3) Understanding your Value Proposition
This course will take a deeper dive into your “Value Proposition.” By understanding and leveraging your value proposition, you will then better understand who your customer segments will be and then be able to work on marketing (which you will learn about in the next course)
Pt. 4) Marketing Your Venture:
Now that you are familiar with the Business Model Canvas, and you have nailed your Value Proposition, it is time to learn about your customer base. In this course, you will learn where to conduct market research and start to quantify numbers of customers. This research will not only let you learn about your customers, but will also provide you valuable data to use in the next course.
Pt. 5) Financial Planning for your Business:
In this course, you will get an overview of a sales forecast, cost of goods forecast, cash flow analysis, as well as a profit and loss statement. By the end of this course, you will have an understanding about how to use research to make realistic projections and estimations of start-up expenses for your business.
Pt. 6) Business Plan Development:
Whether you need funding or not, it is always advised to write a business plan. In this course, you will discover the various sections of a business plan, see some examples and you will see how your Business Model Canvas ties in to your ultimate plan.
Pt. 7) Financing your Vet Owned Venture:
Now that you have a well-researched and written business plan (and financial forecast), you can seek outside funding. In this course, you will learn about debt v. equity financing, the 5 C’s a lender will look at when you apply, and you will learn of some non-traditional/alternate forms of financing your veteran owned venture.
Current On-Demand Classes
Seattle, WA 98144 United States
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