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Virtual Launch & Grow: Seattle/Tukwila
July 12 @ 10:00 am - 1:00 pm
Launch & Grow is for aspiring and early-phase small businesses owners, or those that have already launched a business but need to create a business plan to support their strategic growth or secure financing. Launch & Grow is a Washington State SEAP approved course designed to train participants on starting and running their business. Through seven, 3-hour sessions participants will learn how to manage, market and finance their business while creating a solid business plan.
This opportunity is designed to be a comprehensive program and is a paid course. Each participant can expect to budget 10-12 hours per week to ensure success in this class—this includes 3 hours of class time and 7-9 hours of “pre- & post- session work” outside of class.
Launch & Grow Sessions (10 a.m. – 1 p.m.):
Session I: Planning (July 12)
- What is an entrepreneur?
- What does it mean to be a business owner?
- Feasibility and business planning.
- Key components of a business plan, leadership and business ethics.
Session II: Products and Services (July 19)
- Features versus Benefits
- Competitive Matrix
Session III: Marketing Part 1 (July 26)
- SWOT Analysis
Session IV: Marketing Part 2 (August 2)
- Components of marketing strategy, including:
- An in-depth look at social media marketing and budget strategies.
Session V: Financial Planning Part 1 (August 9)
- Understanding Financial Statements
- Chart of Accounts and Financial Ratios.
Session VI: Financial Planning Part 2 (August 16)
- Cash flow projection
- Financing options
- The 5 “C”s of Lending
Session VII: Growth (August 23)
- Human Resource Management
- Contractor vs. Employee
- Growing Your Business
- Group Presentations
NOTICE: Launch & Grow Your Business sessions will be held via a virtual meeting on the Zoom platform, not in-person.