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Spanish-Language Webinar: Marketing for Food Business Entrepreneurs

April 26 @ 5:30 pm - 6:45 pm

El centro de la Raza

Jumpstart your business with practical, actionable marketing strategies for food business entrepreneurs. Let our team of business experts help you pivot your marketing plan to find new clients and create loyal customers.

  • Chef Lilian Ryland, Naija Buka will share practical marketing tips and practices for food business entrepreneurs.
  • Learn best practices for posting social media content with Christine Buckley, Business Impact NW Business Consultant & Senior Loan Readiness Officer.
  • María Sánchez, Arceda Business Services presents marketing for food businesses:
    • Brand positioning: Creating loyal customers.
    • Get noticed: The power of partnerships. How can new customers find you?  Be easy to find online.
    • Communication with clients: Make ordering easy!


Hosted by El Centro de la Raza – The Center for People of All Races: El Centro de La Raza’s Business Opportunity Center and Financial Empowerment provides small business owners and aspiring entrepreneurs with supportive workshops, counseling in business development, credit counseling and access to resources including business operation space, micro-vending carts, and a commercial kitchen. These programs target low-to moderate-income Latinxs residing in Seattle and King County aiming to educate an underserved population in order to foster long-term financial stability and independence. www.elcentrodelaraza.org


Chef Lilian Agih-Ryland, Owner/CEO, Naija Buka Fine Foods: Growing up in Nigeria, Lilian spent her holidays learning how to cook traditional, labor-intensive meals with her grandma. When she moved to Seattle six years ago, Lilian realized that people had no idea what Nigerian food was, so she started catering and creating her own products to share the flavors of Nigerian cooking with more people.


María Sánchez, CEO, Arceda Accounting and Business Services: María has been working as an accountant, business manager, and business consultant for over 20 years. Her firm Arceda Accounting and Business Services provides support and counseling to small businesses in the Puget Sound.


Christine Buckley, Senior Loan Readiness Officer & Business Consultant, Business Impact NW: Christine has been an advisor to small businesses through her work with several Puget Sound SBA Women’s Business Centers, as well as through her private consultancy. She has owned several businesses in varied industries in Spain, California, and Washington. She has brought her hands-on knowledge to thousands of clients; from helping them build a sustainable model to dealing with day-to-day operations through individual advising, webinar presentations, class instruction, and working with partner organizations. Christine has also worked in leadership roles and advised non-profits. As a member of the Covid-19 Response Team, Christine assists clients with government loans and grants, resiliency, and reopening. She enjoys assisting clients with financial literacy, cash flow, and financial statement analysis. She is also a licensed mortgage loan originator and brings this combined knowledge and experience to assist clients with loan readiness. Her combined education in International Relations and Public Administration adds to her understanding when working with a diverse clientele and community organizations.






April 26
5:30 pm - 6:45 pm
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Business Impact NW


Seattle, WA 98144 United States
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