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Small Business Marketing and Strategy Coaching
February 2$40More Information / Register
Growing your small business with a community-centric marketing strategy
Are you a Business Impact NW lending or technical assistance client ready to implement a practical marketing strategy tailored to your business?
Your $40 payment earns you 3 virtual coaching sessions with Small Business Marketing Consultant Tad Richardson, co-founder of Abundant Marketing Collective (a $450 value). With individualized coaching sessions and access to AMC’s exclusive “5 C’s” Small Business Marketing Framework, you will walk away with a roadmap to develop and execute a manageable marketing plan that will drive measurable growth for your small business through the power of community.
What you can expect from each 60-minute session:
Session 1: Learn what makes the biggest brands successful and how you can achieve great results for your small business without the benefit of a big budget!
After a brief intake to understand your business and goals, you’ll learn the fundamentals of brand-building that will set the stage for creating your own successful marketing strategy.
Session 2: Begin review of the Abundant Marketing Collective “5 C’s” marketing framework, covering topics of:
- Clarity of your Brand Identity and Audience
- Visual Branding
- *Homework – Messaging and Positioning Framework
- Channels (Where you sell)
- Website review and best practices
- Social Media review and strategies
- Event-based (in-person) strategies
- Community engagement strategy
- Identify strategic partnership opportunities
- Build your own advocate network
- Homework – Social Media Audience “Tune-up”
Session 3: Review of Session 2 material and homework, followed by remaining “5 C’s” material:
- Content Marketing
- Using your platform to engage, educate, entertain, and inform your audience
- Best Practices and Resources for content creation
- Benefit of engaging with 3rd party content
- Creating a manageable and effective marketing schedule
- Review of scheduling platforms
Completion of all 3 Sessions earns you one additional pro-bono session with Tad.
Upon registration and payment, you will receive a direct link to Tad’s calendar to schedule a session at your convenience.
Tad Richardson (he/him) is a digital advertising pioneer and marketing executive, and among the first innovators of behavioral targeting and value-based marketing strategies for some of the most premier publishers and advertisers in the world. Tad is an advocate of “business for good” and a firm believer that “marketing for good” must go hand-in-hand. Applying his unique experience in enterprise marketing, small-business, community-building and fundraising, Tad has created proven community-based marketing and revenue-generating platforms for notable non-profits such as Meals on Wheels, and several stakeholders of the former Negro Baseball Leagues, including the Negro Leagues Baseball Museum, the Josh Gibson Foundation and the Buck Leonard Association.
Tad is a native of the Puget Sound and a lifetime resident of Washington state. He’s the co-founder of Abundant Marketing Collective (an underground team of marketing superheroes), a member of the Seattle Made makers community and a small business marketing consultant with Business Impact Northwest.