Launch & Grow Your Business is a Washington State SEAP approved course designed to train participants on starting and running their business. Through seven, 3-hour sessions participants will learn how to manage, market and finance their business while creating a solid business plan.

This opportunity is designed to be an immersive, seven-week program and is a paid course.

Session Descriptions

Session I: Planning (Jan 11)

• What is an entrepreneur?
• What does it mean to be a business owner?
• Feasibility and business planning.
• Key components of a business plan, leadership and business ethics.

Session II: Products and Services (Jan 18)

• Products/Services
• Price
• Distribution/Place
• Features versus Benefits
• USP
• Competitive Matrix

Session III: Marketing Part 1 (Jan 25)

• Industry
• Customer
• Competition
• SWOT Analysis

Session IV: Marketing Part 2 (Feb 1)

• Components of marketing strategy, including:
• An in-depth look at social media marketing and budget strategies.

Session V: Financial Planning Part 1 (Feb 8)

• Understanding Financial Statements
• Record-keeping
• Chart of Accounts and Financial Ratios.

Session VI: Financial Planning Part 2 (Feb 15)

• Cash flow projection
• Financing options
• The 5 “C”s of Lending

Session VII: Growth (Feb 22)

• Human Resource Management
• Contractor vs. Employee
• Growing Your Business
• Group Presentations

This course is offered at a generous discount thanks to the Washington Women’s Business Center

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NOTICE: In an effort to follow the guidelines regarding the Coronavirus, Launch & Grow sessions will be held via a virtual meeting on the Zoom platform until in-person meetings are deemed appropriate, not in-person. We will notify all enrollees prior to the start of the series with instructions for accessing the online workshop and workshop materials.