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Launch & Grow Your Business: Online

March 2, 2022

$399.00More Information / Register
launch your business

Based on our successful in-person course, Launch and Grow is now available to people anywhere in the state of Washington!

Launch & Grow Your Business: Online is a Washington State SEAP approved course designed to provide you with skills and information you can use to start a business or manage an established business. At the end of this 7-week course you will have the tools you need to understand the feasibility of your business venture and write your business plan. The time commitment required is estimated at 10 hours per week of homework plus a 1.5 hour weekly live online session. Engaged students who follow the class exercises and do the homework can expect to walk away with a draft business plan.

You have 24/7 access to the online learning platform. Each week we will release readings, videos, exercises, and homework that will help you develop your business plan. In addition to the week’s materials, you will attend a weekly 1.5 hour live online session. These sessions will include discussions about the weeks topics and be a chance for students to ask instructors specific questions.

This course is offered at a special discount rate of $399 thanks to the Washington Women’s Business Center (WWBC).


Weekly Agenda


Live Weekly Sessions

Wednesdays – 10:30 am–12:00 pm PT

February 28 Week I: Planning- What is an entrepreneur? March 2
November 7 Week II: Products and Services March 9
November 14 Week III: Marketing Part 1 Understanding Your Market March 16
November 21 Week IV: Marketing Part 2 Building a Marketing Plan March 23
March 28 Week V: Financial Planning Part 1 Preparing Financials March 30
April 4 Week VI: Financial Planning Part 2 Finding Funding & Understanding Taxes                April 6
April 11 Week VII: Growth Managing Your Business April 13

Session Descriptions

Session I: Planning (Mar 2)

  • What is an entrepreneur?
  • What does it mean to be a business owner?
  • Feasibility and business planning.
  • Key components of a business plan, leadership and business ethics.

Session II: Products and Services (Mar 9)

  • Products/Services
  • Price
  • Distribution/Place
  • Features versus Benefits
  • USP
  • Competitive Matrix

Session III: Marketing Part 1 (Mar 16)

  • Industry
  • Customer
  • Competition
  • SWOT Analysis

Session IV: Marketing Part 2 (Mar 23)

  • Components of marketing strategy, including:
  • An in-depth look at social media marketing and budget strategies.

Session V: Financial Planning Part 1 (Mar 30)

  • Understanding Financial Statements
  • Record-keeping
  • Chart of Accounts and Financial Ratios.

Session VI: Financial Planning Part 2 (Apr 6)

  • Cash flow projection
  • Financing options
  • The 5 “C”s of Lending

Session VII: Growth (Apr 13)

  • Human Resource Management
  • Contractor vs. Employee
  • Growing Your Business
  • Group Presentations



March 2, 2022
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