Launch and Grow Your Business: Online
June 21 @ 10:00 am - 11:30 pm
Based on our successful in-person course, Launch and Grow is now available to people anywhere in the state of Washington!
Launch & Grow Your Business: Online is a Washington State SEAP approved course designed to provide you with skills and information you can use to start a business or manage an established business. At the end of this 7-week course you will have the tools you need to understand the feasibility of your business venture and write your business plan. The time commitment required is estimated at 10 hours per week of homework plus a 1.5 hour weekly live online session. Engaged students who follow the class exercises and do the homework can expect to walk away with a draft business plan.
You have 24/7 access to the online learning platform. Each week we will release readings, videos, exercises, and homework that will help you develop your business plan. In addition to the week’s materials, you will attend a weekly 1.5 hour live online session. These sessions will include discussions about the weeks topics and be a chance for students to ask instructors specific questions.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact WBC@businessimpactnw.org or call (206) 324-4330 x 155
| Weekly Agenda
|
Live Weekly Sessions
Wednesday– 10am-11.30am (PST) |
|
| June 19 | Week I: Planning- What is an entrepreneur? | June 21 |
| June 26 | Week II: Products and Services | June 28 |
| July 3 | Week III: Marketing Part 1 Understanding Your Market | July 5 |
| July 10 | Week IV: Marketing Part 2 Building a Marketing Plan | July 12 |
| July 17 | Week V: Financial Planning Part 1 Preparing Financials | July 19 |
| July 24 | Week VI: Financial Planning Part 2 Finding Funding & Understanding Taxes | July 26 |
| July 31 | Week VII: Growth Managing Your Business | August 2 |
Week I: Planning
What is an entrepreneur?
- What does it mean to be a business owner?
- Feasibility and business planning.
- Key components of a business plan, leadership and business ethics.
Week II: Products and Services
- Products/Services
- Price
- Distribution/Place
- Features versus Benefits
- USP
- Competitive Matrix
Week III: Marketing Part 1
- Industry
- Customer
- Competition
- SWOT Analysis
Week IV: Marketing Part 2
- Components of marketing strategy, including:
- An in-depth look at social media marketing and budget strategies.
Week V: Financial Planning Part 1
- Understanding Financial Statements
- Record-keeping
- Chart of Accounts and Financial Ratios.
Week VI: Financial Planning Part 2
- Cash flow projection
- Financing options
- The 5 “C”s of Lending
Week VII: Growth
- Human Resource Management
- Contractor vs. Employee
- Growing Your Business
- Group Presentations
