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Growing Your Business Online: Marketing to Keep Customers & Promote Your Site

Are you ready to generate more sales and keep your customers through outstanding customer service?
Do you want
- to reach more customers using social media and email marketing?
- to understand online marketing including social media for your small business to reach your goals?
- two years of FREE digital products including 1 shared website hosting account with Search Engine Optimization (SEO) & Email marketing, and a domain name?
- a FREE one-hour session with a website and marketing expert?
BIN’s Empower by GoDaddy is for you! FREE training (online self-paced) & FREE optional GoDaddy product bundles for 2 years at no cost to establish your online presence! *
(*GoDaddy products not required to enroll in educational modules)
Lifetime limit: One Product Bundle
Complete at least two of the following three requirements:
- Publish website in the 2022 Empower program
- Complete 5 GoDaddy courses in the 2022 Empower program
- Meet with a mentor from BIN or a MicroMentor
Empower by GoDaddy Program Steps
Step 1: Register for Empower by GoDaddy: Growing Your Business Online: Marketing to Keep Customers & Promote Your Site
Step 2: Register on the Online Learning Platform and complete the Kickoff Survey
Step 3: Complete at least two of the three requirements:
Option #1: Publish website in the 2022 Empower Program
Request your free GoDaddy products at wbc@businessimpactnw.org after completing online course: Choose the right tools for you – Know the essential tools you need to build your website and how to pick a branded domain name following best practices
- 2 years free domain (.com, .org) and free website hosting
- GoDaddy website builder, ecommerce or basic managed WordPress
Option #2: Complete the training modules in the bundle Growing Your Business Online: Marketing to Keep Customers & Promote Your Site (Online learning platform. Recommended timeline: 1-5 weeks)
Bundle Modules
*Optional Course: Choose the right tools for you – Know the essential tools you need to build your website and how to pick a branded domain name following best practices
*Request your free GoDaddy products at wbc@businessimpactnw.org after completing this course
Getting found through SEO – Understand foundational concepts about search engines and SEO, and how to implement key SEO practices for your website
Grow your business with email marketing – Understand best practices for email marketing and plan your email marketing strategy
Mastering your brand’s social media – What your goals should be for your social media and how to post consistent and engaging content
Offer an exceptional sales and customer service experience – Develop skills that help you build relationships with your customers and create an effective sales flow
Protecting your brand’s website: Security – Understand the importance of protecting your brand’s website and best practices for securing your website
Option #3: Meet with a free GoDaddy Mentor/Coach (3 options)
- #1: After completing 5 GoDaddy training modules in the 2022 Empower program schedule and complete a free one-on-one session with a website expert/mentor.
- #2: Schedule and complete a free session with MicroMentor – a community of entrepreneurs and volunteer business mentors.
- #3: Schedule and complete a free Virtual GoDaddy mentor coaching session. 25-minute sessions are available on the 1st and 3rd Tuesdays April – December 2022.
Step 4: Complete Course Completion Survey
Entrepreneurs who complete program will receive additional free and discounted products:
- One professionally branded email account free for two years
- Entrepreneurs are enrolled in Empower discount program and receive 50% off future Empower product renewals for 6 years after the program if they complete all program requirements