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Diversifying your Income: How to Launch on an Online Marketplace Community

December 1, 2025

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business expert sessions

Launching your business in today’s environment can be thrilling, and also daunting.  E-commerce sales increased 44% in 2020 as the pandemic forced brick and mortar businesses online. The tremendous effort and expense that goes into building out a website is the first hurdle, but more importantly – how much time and money is it going to take to enable consumers to find yours in the vast universe of the internet?

A simple way to get going fast and generate attention to your products or services is to join an e-commerce marketplace. The framework is built for you, you are afforded a designated landing page and you can add your products or services quickly while the platform does the marketing for you.

This Presentation will cover:

  • The State of the industry – eCommerce vs Pandemic
  • How to Grow Your Business through an E-commerce marketplace
  • How to create a successful listing on a marketplace


About the Presenter:

For 14+ years, Melissa McGuinness has used her diverse talents to build bridges and break barriers. She has expertise in every aspect of business operations including planning and executing promotional events, coordinating with regulatory agencies, directing staff, and finding innovative solutions to persistent logistical problems.

During her tenure at Specialty Coffee Association, the world’s largest recognized authority in the specialty coffee industry, Melissa forged new partnerships between importers, coffee farmers, roasters, and cafes in the U.S. and in coffee-producing countries such as Colombia, Brazil, Ethiopia and Guatemala to name a few.

Under Melissa’s direction, the U.S. Coffee Championships grew to three times its original size. She succeeded in cutting pre-production costs, and worked to develop scholarships and expand volunteer opportunities to make the event more attractive, accessible, and inclusive.

Melissa is a first-generation American whose parents immigrated from Colombia. She has traveled extensively throughout Europe, Central and South America, and gained valuable insight into thoughts, feelings, and circumstances of people from diverse backgrounds.

Melissa is now using her analytical skills and resourcefulness to help TheWMarketplace develop strategies for becoming the premier platform where conscientious consumers can find and support businesses owned and operated by women, while also highlighting companies who value gender parity.


December 1, 2025
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On-Demand Marketing
1437 South Jackson Street
Seattle, WA 98144 United States


Business Impact NW
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