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Business Expert Session with Michael Megalli: Marketing Strategy Fundamentals
April 18 @ 11:30 am - 1:00 pmFree
When most of us think about marketing, we think about tactics: things like social media, advertising, and PR. But behind every successful marketing effort is a strategy that defines what you’re trying to do and how you intend to do it.
In this workshop, we’ll introduce the fundamentals of marketing strategy and how they apply to your business. Our goal will be to simplify the core concepts and present them in ways that are easy to understand, remember and use.
At the end of this workshop you’ll come away with a practical understanding of these key ideas:
-What is marketing and how does it work?
-What are your goals, and how do you measure success?
-How do you define your audience?
-What’s so powerful about stories and storytelling?
-Why do people buy what they buy?
About the instructor:
Michael Megalli is the founder of indie.biz, a new online platform that makes it easier for anyone to successfully plan, launch and run their own business.
Michael’s an entrepreneur and business leader with 20 years of experience helping organizations build powerful brands. Now he’s dedicated to helping people start and run great independent companies. Prior to starting the company 3 years ago, he was Senior Director of Brand Strategy for Microsoft and he still works with clients on brand strategy through his consultancy, The Djinn Dept. He’s also the host of The Age of Independents (iTunes | Soundcloud) the new podcast from indie.biz.
This workshop is NOT in person. The webinar link to join the workshop will be sent within one hour of the workshop start time, between 11:30am-1pm on April 18th.