Business Expert Session: Website Building Pt. 2: What’s Important & Best Practices
December 1, 2025
Following Part 1, you have figured out the best place to start building your website. Your website is your first impression, and it’s doing so, most of the time, without you even knowing it. So, your website needs to be the best representation of you possible. In this webinar, find out the top things you need to have on a site to provide an excellent introduction to your potential clients, maintain your current customers, and, above all, ensure that Google and other search engines are happy. In addition, learn a few things to never do on a website and why.
About the Instructor:
Andi Lucas is the founder and owner of Hummingbird Marketing Services, a boutique marketing firm based in Seattle and serving clients around the globe. Andi has almost 25 years of marketing, editing/writing, and overall business experience. She started her career in magazine journalism, editing a variety of magazines—from rocks and mining to children’s toys. When she was just 23 years old, Andi co-founded a magazine, Citizen Jane, in Richmond, Va., focused on professional women in the area. Most recently, Andi spent eight years in marketing and merchandising at Amazon.com and left in 2015 to finally embrace her entrepreneurial spirit and start her own firm. At about the same time, Andi and her sister partnered to launch The Days of Gifts, a unique multi-day gifting experience.