Business Expert Session: Operation Exposure: Find Your Audience, Share Your Story & Earn Recognition
Startups need to tell the story of their business and a good public relations and content marketing campaign will set the narrative while developing brand identity, building consumer interest, growing consumer trust, driving greater valuations, and generating investor interest.
In this Business Expert Session, Suki will provide tangible, actionable tips to startups who might not be ready to bring on outside PR support but are ready to begin gaining recognition and can absolutely begin their own campaigns and begin seeing success.
About the Presenter
Suki Mulberg Altamirano is the Founder of Lexington PR, an award-winning public relations and marketing firm that helps businesses develop brand identity, grow consumer trust and generate investor interest through the power of storytelling. For more than a decade her firm has helped businesses bring their stories to life through memorable messaging and engaging brand content seen across owned and earned media channels. Her firm has experience with both B2B and B2C businesses, ranging from global names to Fortune 500s as well specialty brands and early stage businesses across an array of industries including tech, fashion, wellness, beauty, digital health, EdTech, supply chain management and more.
Prior to founding Lexington Public Relations, Suki held in-house public relations roles in New York City and San Francisco, overseeing media relations for global consumer and luxury goods brands, including Williams-Sonoma, Elizabeth Arden and KENZO, part of LVMH Moët Hennessy Louis Vuitton.
Suki is fluent in Spanish and received her Bachelor of Science at New York University. She has called New York City, Nashville, Louisville, Cincinnati and San Francisco home, and now resides in Seattle, her original hometown, with her husband and two sons.
This session was recorded on 4/27/2023