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Alaska Launch and Grow Your Business: Online
March 30 @ 6:30 pm - 8:00 pm
Launch and Grow is now available in Alaska!
Alaska Launch and Grow is available to all Business Impact NW clients, with a focus on our Alaskan clients. Please note that all class times are in Alaska Time Zone. For clients located in the Pacific Time Zone, class times are 7:30-9 pm.
Week 7 on May 11th will be a hybrid class – Online over Zoom as well as In-Person in Anchorage – plus an in-person networking event!
Launch & Grow Your Business: Online is a course designed to provide you with skills and information you can use to start a business or manage an established business. At the end of this course you will have the tools you need to understand the feasibility of your business venture and write your business plan. The time commitment required is estimated at 10 hours per week of homework plus a 1.5 hour weekly live online session. Engaged students who follow the class exercises and do the homework can expect to walk away with a draft business plan.
You have 24/7 access to the online learning platform. Each week we will release readings, videos, exercises, and homework that will help you develop your business plan. In addition to the week’s materials, you will attend a weekly 1.5 hour live online session. These sessions will include discussions about the weeks topics and be a chance for students to ask instructors specific questions.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact AWBC@businessimpactnw.org or call (206) 324-4330 x 103
| Weekly Agenda
|
Live Weekly Sessions
Thursdays – 6:30pm – 8 pm (AKDT) |
|
| March 27 | Week I: Planning- What is an entrepreneur? | March 30 |
| April 3 | Week II: Products and Services | April 6 |
| April 10 | Week III: Marketing Part 1 Understanding Your Market | April 13 |
| April 17 | Week IV: Marketing Part 2 Building a Marketing Plan | April 20 |
| April 24 | Week V: Financial Planning Part 1 Preparing Financials | April 27 |
| May 1 | Week VI: Financial Planning Part 2 Finding Funding & Understanding Taxes | May 4 |
| May 8 | Week VII: Growth Managing Your Business | May 11 (hybrid networking event) |
Week I: Planning
What is an entrepreneur?
- What does it mean to be a business owner?
- Feasibility and business planning.
- Key components of a business plan, leadership and business ethics.
Week II: Products and Services
- Products/Services
- Price
- Distribution/Place
- Features versus Benefits
- USP
- Competitive Matrix
Week III: Marketing Part 1
- Industry
- Customer
- Competition
- SWOT Analysis
Week IV: Marketing Part 2
- Components of marketing strategy, including:
- An in-depth look at social media marketing and budget strategies.
Week V: Financial Planning Part 1
- Understanding Financial Statements
- Record-keeping
- Chart of Accounts and Financial Ratios.
Week VI: Financial Planning Part 2
- Cash flow projection
- Financing options
- The 5 “C”s of Lending
Week VII: Growth
- Human Resource Management
- Contractor vs. Employee
- Growing Your Business
- Group Presentations
