Launch & Grow Your Business – April 27 to June 8, 2017
May 4, 2017
9:00 am - 1:00 pm
Harborstone Credit Union
Launch & Grow Your Business
(WA State SEAP Approved Course)
This course will teach you how to start and grow your business. During seven sessions, participants will learn how to manage, market and finance their businesses, with a focus on writing a business plan. Participants will also enjoy networking with other people who are starting or running businesses.
Session One: Planning (Apr. 27)
What is an entrepreneur? What does it mean to be a business owner? Feasibility and business planning. Key components of a business plan, leadership and business ethics.
Session Two: Products & Services (May 4)
Products/Services, Price, Distribution/Place, Features versus Benefits, USP, Competitive Matrix
Session Three: Marketing I (May 11)
Industry, Customer, competition, SWOT Analysis
Session Four: Marketing II (May 18)
Components of marketing strategy, including in-depth look at social media marketing, budget
Session Five: Financial Planning I (May 25)
Understanding Financial Statements, Recordkeeping, Chart of Accounts, Financial Ratios.
Session Six: Financial Planning II (June 1)
Cash flow projection—in the computer lab, Financing options, 5 “C”s of Lending
Session Seven: Growth (June 8)
Human Resource Management, Contractor vs. Employee, Growing Your Business and Group Presentations.