Launch and Grow Your Business- Lakewood
April 30, 2018
10:00 am - 1:00 pm
Harborstone Credit Union
Launch & Grow Your Business
(WA State SEAP Approved Course)
This course will teach you how to start and grow your business. During seven sessions, participants will learn how to manage, market and finance their businesses, with a focus on writing a business plan. Participants will also enjoy networking with other people who are starting or running businesses.
Session One: Planning
What is an entrepreneur? What does it mean to be a business owner? Feasibility and business planning. Key components of a business plan, leadership and business ethics.
Session Two: Products & Services
Products/Services, Price, Distribution/Place, Features versus Benefits, USP, Competitive Matrix
Session Three: Marketing I
Industry, Customer, competition, SWOT Analysis
Session Four: Marketing II
Components of marketing strategy, including in-depth look at social media marketing, budget
Session Five: Financial Planning I
Understanding Financial Statements, Recordkeeping, Chart of Accounts, Financial Ratios.
Session Six: Financial Planning II
Cash flow projection—in the computer lab, Financing options, 5 “C”s of Lending
Session Seven: Growth
Human Resource Management, Contractor vs. Employee, Growing Your Business and Group Presentations.
- Class Series
- Growing an Existing Business
- In-person Class
- Registration Required
- Scholarships Available
- Starting a Business