Business Lunch Series: Social Media and Email Marketing for Small Businesses
April 20, 2017
11:30 am - 1:00 pm
Business Impact NW
PUTTING THE PIECES TOGETHER
Social Media and Email Marketing for Small Business
Fitting together the pieces of social media and email marketing can get complicated. Each one requires its own expertise. Each one supports the other. Put them together right and you maximize your marketing money and time; let some pieces slip and you can waste both time and money. Whether you manage the online marketing yourself or reply on a pro, it’s important for all marketing efforts to be approached with an understanding and knowledge of how they benefit your business.
In this session attendees will review best practices in email marketing and learn how to get the most from their email campaigns. Attendees will learn how to create interactive emails and a receive tips to measure and manage email response data.
In this session attendees will learn:
- How to integrate social media with email marketing campaigns.
- How to write email subject lines to get more opens.
- How to increase email marketing response using automated emails.
Walk away with tips and insights for putting these pieces together so they work for your business.
About the presenter: Rachel Ronan is principal and creative director of Kiwi Creative, a design studio specializing in brand identity, e-mail marketing, print collateral and promotional products. She works with trade associations and businesses to provide professional, cost-effective graphic design. Starting with original, creative ideas, she takes a project from concept to completion. Rachel educates businesses and associations on the importance of branding and has received design awards from the Public Relations Society of America and Graphic Design USA.