Business Expert Session: How To Build Your Brand & Reach Your Target Market
May 24, 2018
11:30 am - 1:00 pm
Business Impact NW
Learn how to put the right message in front of the right audience to build your leads and convert more sales. This workshop is perfect for small businesses and nonprofits that need to be effective in reaching their audience to generate more customers or donors. You will walk away with ideas on how to define your ideal customers, create a brand that will speak to those ideal customers, and connect your brand with the people you want to reach.
About the Presenter: Melissa Forziat is a Seattle based marketing consultant and event planner and currently works with small business owners and nonprofits to develop impactful events and strategic marketing plans. She is passionate about helping small business owners achieve success. Before starting Melissa Forziat Events & Marketing, Melissa held event planning roles at the 2006 and 2010 Olympic Winter Games, 2011 Rugby World Cup, and US Olympic Committee. Melissa recently published a series of popular guides that include titles such as Small Business Marketing on a Budget, The Marketing Funnel Worksheet and Defining Your Target Market that focus on helping small business owners achieve greater success in their marketing initiatives. In her spare time, Melissa is a member of the Board of Directors at Ventures, a nonprofit that helps low-income entrepreneurs to gain self-sufficiency through business ownership.